Marketing And Communications Manager

The ideal candidate will play a pivotal role in developing and implementing marketing and communication strategies to promote Team Red Dot's Media solutions and Data, CX and Mar Tech services. Key Responsibilities: • Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives. • Conduct market research to identify target audiences across various sectors and their needs. • Analyze market trends and competitive landscape to inform marketing decisions. • Maintain a strong brand identity for the company across all communication channels, including but not limited to all relevant social media platforms, e-mailers, industry events, industry publications, external presentations and the company's website. • Oversee brand positioning and messaging across all marketing channels. • Ensure brand consistency and adherence to brand guidelines and tone of voice. • Develop and execute PR campaigns, including press releases, client outreach, and event management. • Identify and participate in key industry events to elevate brand visibility and outreach. • Develop and oversee content marketing strategies to attract and engage target audiences. • Oversee various content formats, such as blog posts, articles, videos and social media content. • Work with SEO team to optimize content for search engines ( SEO) to improve visibility. • Partner with sales team to create marketing materials, support lead generation activities and ensure alignment between sales & marketing efforts. • Manage digital marketing campaigns, include paid advertising, social media marketing, email marketing and website optimization. • Develop and implement external communication strategies to keep potential and existing clients informed and engaged. • Coordinate outgoing client communications, including newsletters and notable company updates such as industry award wins. • Bachelor's Degree in Marketing, Communications or a related field • 5+ years of experience in marketing and communications, preferably in the media industry. • Strong understanding of the media landscape and market trends • Creative problem solving abilities • Excellent verbal and written communication skills • Experience with digital marketing and social media platforms #J-18808-Ljbffr