Mobile CRM Manager

Join to apply for the Mobile CRM Manager role at Edenred UAE Edenred UAE is the UAE's largest salary processing provider, serving more than 6,000 companies, 2 million employees, over 10 banks, and 35 financial institutions. Operating out of Dubai since 2008, Edenred simplifies WPS and non-WPS payroll, improves the quality of life for employees, and helps companies take care of their hardworking people—paying them on time, securely, and effortlessly. Edenred believes everyone should have equal access to essential financial services, regardless of earnings. That’s why we created C3Pay for unbanked or underbanked employees, a mobile app where employees can manage their money instantly and conveniently. About You We are seeking a highly motivated CRM Manager to drive customer engagement, retention, and lifetime value (LTV) for our C3Pay app users through strategic and operational mastery of our CRM tool (Clevertap). This role requires a hands-on professional who can design, execute, and optimize CRM campaigns—focusing on crafting compelling push notifications—while leveraging Clevertap’s full capabilities. You will own end-to-end CRM strategy, from segmentation to analytics, ensuring our users stay active, loyal, and delighted. Key Responsibilities Strategy and Execution Design and implement customer segmentation strategies using behavioral, demographic, and purchase data to deliver hyper-personalized campaigns. Build and automate multi-channel campaigns (push, in-app, email, SMS, Whats App) via CRM workflow orchestration to drive engagement at critical user journey stages. Use A/B testing tools to optimize message timing, content, and delivery channels for maximum impact. Push Notification Content Creation Write concise, engaging, and action-driven copy for push notifications tailored to user segments (e.g., win-back campaigns, feature updates, personalized offers). Balance creativity with data insights to refine messaging based on open rates, CTRs, and conversion metrics. Customer Lifetime Value (CLTV) Optimization Analyze user behavior data to identify trends, drop-off points, and opportunities for re-engagement. Develop retention programs (loyalty rewards, milestone celebrations, etc.) to increase CLTV. Campaign Operations Work with the product marketing team to manage campaign setup, audience targeting, QA, and deployment in the CRM tool. Provide detailed performance reports with actionable insights to stakeholders. How Your Success will be Measured Yo Y increase in transactions via CRM. Increase in CTR of push notifications and in-app messaging on the app. Yo Y increase in Average Revenue Per User (ARPU). Yo Y reduction in customer churn for all value-added services on the app. Requirements 3+ years of hands-on mobile CRM experience, with expert-level proficiency in Clevertap or similar tools. Proven ability to write high-converting push notification copy and adapt tone/style for different audiences. Strong analytical skills and comfort interpreting data to optimize campaigns and calculate ROI. Self-starter with the drive to execute end-to-end campaigns independently, without reliance on other team members. Familiarity with mobile app user behavior and lifecycle marketing principles. A collaborative spirit with a passion for building and inspiring teams. Customer-centric mindset, making decisions based on user insights. Nice-to-Have Experience in additional channels like email and digital advertising. Background in e-commerce, subscription-based apps, mobile wallets, or fintech apps. #J-18808-Ljbffr