Designer

Company description Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas and Spark Foundry, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide. Overview Responsibility and Focus The graphic designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They will be responsible for designing visual brand identities that effectively convey the message and goals of the campaign while also understanding the brand architecture in order to resonate with the target audience. This may include creating layouts, visuals, logos, brand identities, typography compositions, illustrations, and infographics. Additionally, they may create and maintain design and brand guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time and form. The Graphic Designer collaborates with other members of the creative team, such as creative directors, copywriters, and art directors, while overseeing and mentoring other creative members. Main Tasks Technical & Product The Designer is responsible for the conceptualizing and designing of digital content across a variety of asset types and communication channels. This role will partner closely with a dedicated Digital Content Strategist and collaborate with the media team to deliver high-quality agile digital content. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content. • Working independently on 'design only' projects • Taking care of a project from the concept phase to the realization phase • Collaborating with other team members Business Acumen & Operational Efficiency Designing and producing content, including social media, display banners, and art directing still/video shoots. • Ensuring a cohesive brand visual architecture while creating design visuals and other assets. • Ensuring consistency in designs and content across all company platforms. • Reviewing product positioning and online marketing content to identify room for improvement. • Working with developers to oversee the smooth implementation of content. • Working from scamps or, on pure design-led projects, creating a range of cross-platform design work. Create designs that drive user acquisition and retention metrics across all channels. • Working collaboratively with Creatives, UX or Developers to deliver digital output of the highest quality and to brief. • Staying up to date with emerging digital trends and culture and using these to make recommendations. • Articulating and presenting creative ideas/treatments. Innovative & Analytical Mindset Recognizes opportunities and initiates actions to capitalize on them. Looks for new and productive ways to make an impact. Demonstrates this characteristic when it comes to generating new ideas or processes. Uses sound judgment about when to take action and when to seek guidance or permission. People & Leadership - Willingness to collaborate with others - Team Player - Able to add value within a bigger group Shows genuine sensitivity to the needs, feelings, and capabilities of other people. Deals with others in a pleasant manner. Treats others with respect and consideration. Prioritizes tasks and manages time to ensure that deadlines are met. Plans time and sticks to those plans. Self - Curious and ambitious - Driven to advance and contribute - Continuously developing own skills - Up to date and resourceful Qualifications Education and Experience Required 3-5 years experience as a Graphic Designer. • Ability to design overall creative test assets including aesthetics, typography, color, brand, iconography, imagery, layout, and concept sophistication. • Work across asset types (static, video, animation); review existing content and identify how to pivot into 'testable' assets. • Comfortable challenging content strategist and brand team and asking the right questions to push work forward. • Strong conceptual, composition, photo art direction, and ideation skills. • Detail-oriented – diligent about keeping track of and properly naming files and versions. • Digital portfolio that showcases a variety of professional design projects. • Hands-on experience with creative graphic production design software (e.g., In Design, Photoshop, Adobe Illustrator, After Effects). • Basic knowledge of AI generative tools. • Critical Thinking – using logic and reasoning to identify strengths and weaknesses of alternative solutions. • Ability to manage multiple creative projects. • Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising. • Experience working in an agency or in-house design department. • Good understanding of digital design. • Understanding of responsive design and how to optimize design across all devices. • Consistently design to a high standard with the target audience in mind. • Keep abreast of current design trends and implement these into your work. • Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients. Additional information R-2120 P-2409 #J-18808-Ljbffr