Content Writer

Corporate Talent Acquisition

Headhunting

Global Sourcing

Human-first Hiring Who we are: GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and Mc Cain. What you'll be doing: The Content Writer will craft compelling, engaging, and conversion-driven English marketing copies for push notifications, newsletters, paid ads, banners, blogs, and more. This role is pivotal in delivering consistent, high-quality communications across all digital platforms (e-commerce, emails, marketplace), ensuring alignment with GMG Sports’ brand tone and SEO best practices. Collaborating closely with marketing, design, and trade teams, the Content Writer inspires, informs, and delights customers, helping them make informed purchase decisions. Strong writing skills, attention to detail, and the ability to meet deadlines in a fast-paced e-commerce environment are essential for success in this role. Job Description: 1. Develop, write, and edit engaging English marketing copies for push notifications, newsletters, paid ads banners, blogs, and other digital marketing platforms for GMG Sports’ digital platforms. 2. Collaborate with marketing and design teams to ensure consistency in messaging and brand voice across all customer touch points. 3. Conduct research on product features, industry trends, and target audience to tailor copy that drives engagement and sales. 4. Optimize content for SEO where applicable, ensuring visibility across search engines and digital channels. 5. Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment. 6. Work with internal stakeholders to ensure that content aligns with ongoing campaigns and promotions. 7. Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates. 8. Manage deadlines and multitask efficiently to support the company's fast-paced marketing calendar. 1. Strong proficiency in writing and editing English marketing copy, with a deep understanding of tone, voice, and messaging that resonates with e-commerce audiences, especially in the sports segment. 2. Familiarity with SEO best practices to optimise digital content for search engines, ensuring increased visibility and traffic for key products and promotions. 3. Excellent proofreading skills to ensure all content is free from grammatical errors, spelling mistakes, and inconsistencies in tone or voice. 4. Ability to manage multiple content projects/brands simultaneously, meeting deadlines and maintaining quality across all digital touchpoints. 5. Ability to monitor content performance metrics, such as open rates and click-through rates, to inform content adjustments and improvements. 6. Strong ability to think creatively and propose new content ideas or approaches to enhance brand visibility and engagement. 7. Understanding of the unique demands of an e-commerce environment, especially in terms of promotional cadence, seasonal marketing, and campaign launch. Educational Qualifications: Bachelor’s degree in marketing, Communications, Journalism, English, or a related field; Master's preferred Experience: 2+ years of experience in content creation or copywriting for digital platforms, preferably within the e-commerce or retail industry. Why Join GMG? At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities. If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Art/Creative and Writing/Editing Industries Retail Referrals increase your chances of interviewing at GMG by 2x Get notified about new Content Writer jobs in Dubai, United Arab Emirates . Dubai, Dubai, United Arab Emirates 15 hours ago Dubai, Dubai, United Arab Emirates 15 hours ago Dubai, Dubai, United Arab Emirates 18 hours ago Dubai, Dubai, United Arab Emirates 15 hours ago Right-Hand Operator (Part-Time / Remote) Dubai, Dubai, United Arab Emirates 9 hours ago Technical Author (multiple roles and seniority levels) Dubai, Dubai, United Arab Emirates 15 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr