Commercial Senior Manager

Job Overview: The Commercial Senior Manager is responsible for driving revenue growth by leading the commercialisation and sales efforts across the multi-sports venues. This role will develop and implement strategic commercial initiatives to maximise market penetration, customer acquisition, and profitability. This role requires a dynamic leader with a strong track record in sales, revenue generation, and business development within the sports, entertainment, or venue management industries. Job Responsibilities: Commercial Strategy & Revenue Growth Develop and implement a comprehensive commercial strategy to maximise revenue across all venues, including ticketing, memberships, sponsorships, hospitality, and retail. Identify and execute new revenue streams such as corporate partnerships, licensing, premium experiences, and digital engagement opportunities. Drive B2B, B2G, and B2C sales initiatives, leveraging market trends and competitive insights to enhance profitability. Work closely with operations, events, and marketing teams to ensure commercial initiatives align with venue capabilities and audience demand. Sponsorships & Corporate Partnerships Develop and manage high-value sponsorship deals and brand partnerships, ensuring alignment with the venue’s brand and objectives. Build long-term relationships with corporate sponsors, government entities, and strategic partners to enhance revenue opportunities. Oversee the negotiation and activation of sponsorship agreements, ensuring contractual deliverables and ROI for partners. Leverage the venue’s visibility and audience engagement to create compelling commercial packages for potential sponsors. Event Commercialisation Collaborate with event organisers, promoters, and governing bodies to maximise revenue from hosted sports events, concerts, and exhibitions. Oversee the development of premium hospitality experiences, VIP offerings, and corporate suites to drive high-value client engagement. Work closely with food & beverage, retail, and venue management teams to enhance customer experience and drive incremental revenue. Budgeting, Analytics & Performance Management Develop and manage the commercial budget, ensuring cost-effective strategies that maximise profitability. Monitor key performance indicators (KPIs) such as ticket sales, sponsorship ROI, customer engagement metrics, and financial performance. Revenue Optimisation & Data-Driven Decision-Making Develop pricing strategies that maximise profitability while maintaining market competitiveness. Continuously analyse sales performance, customer behaviour, and pricing elasticity to refine commercial strategies. Business Development & Product Oversight Oversee the development and enhancement of commercial products and service offerings, ensuring alignment with market trends, customer needs, and strategic objectives. Identify and pursue new business opportunities to expand market reach and revenue streams. Negotiate commercial agreements to enhance product distribution and sales channels. Other Task Sales & Account Management Stakeholder Engagement & Cross-Functional Collaboration Risk & Compliance Management Qualification: Bachelor’s degree in relevant field At least 7 years’ experience in commercial and marketing, with a focus on events and entertainment companies/clients. Strategic thinker with a data-driven mindset. Proficient in Microsoft Office. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and meet deadlines. Strong analytical skills and attention to detail. Ability to work collaboratively in a fast-paced environment. UAE Nationals with relevant experience and qualifications are encouraged to apply. #J-18808-Ljbffr