Product Content Writer

Get AI-powered advice on this job and more exclusive features. GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and Mc Cain. Job Summary: The Product Content Writer plays a crucial role in shaping GMG Sports’ digital presence by crafting compelling, SEO-optimized, and high-quality English product descriptions. This role ensures that English product content across all digital platforms (e Commerce, email, and marketplace) is informative, engaging, and aligned with the brand's tone of voice. The writer also collaborates with internal teams to maintain content consistency and optimize conversion rates. Accountabilities and Responsibilities: - Research and create detailed, SEO-friendly, and engaging English product titles and descriptions for GMG Sports’ products (footwear, apparel, accessories, equipment, etc.). - Ensure content quality, accuracy, and alignment with the brand voice across PDP (Product Detail Pages) and PLP (Product Listing Pages) through thorough proofreading and auditing - Manage product content data and uploads efficiently using Akeneo and ensure timely updates. - Support content strategy implementation and refinement to enhance customer experience and sales conversion. - Generate reports on content performance, timelines, and accuracy for ongoing improvements. - Work closely with Trade, Category, Brand and e Commerce teams to obtain product information for content creation, and ensure information is up to date. - Daily website/app walkthroughs to ensure accuracy in product listings and optimization of information. - Monitor competitors and industry trends to identify opportunities for improving product content and differentiation. - Support with ad-hoc content tasks as and when required. - Advanced English writing and editing skills for clear, concise, and engaging product descriptions. - Strong SEO knowledge to optimize content for search visibility. - Experience managing large product catalogs across multiple brands. - Experience with PIM (Product Information Management) such as Akeneo and content management systems is a plus. - Familiarity with HTML, CSS, AI tools like Chat GPT and e-commerce platform functionalities (preferred). - Proficiency in data management using Microsoft Excel & Google Sheets (VLOOKUP, Pivot Tables, etc.). - Strong data analysis skills, including proficiency in Google Analytics and reporting tools. Educational Qualifications: Bachelor’s degree in communications, Marketing, Journalism, or a related field (Master’s degree preferred). Experience: - Minimum 4+ years of experience in product writing/editing, preferably in an e-commerce or retail environment. - Passion for and understanding of sports is mandatory. Why Join GMG? At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities. If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey. What we offer? An opportunity to become part of diverse teams with international exposure Comprehensive family medical insurance Family residency sponsorship and flight allowances Up to 30% discount in our premium retail sports brand stores Up to 20% discount in our pharmacy chain Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Writing/Editing Industries Retail Referrals increase your chances of interviewing at GMG by 2x Get notified about new Content Writer jobs in Dubai, United Arab Emirates . Dubai, Dubai, United Arab Emirates 11 hours ago Technical Author (multiple roles and seniority levels) Dubai, Dubai, United Arab Emirates 1 year ago Digital Content and Communication Specialist Manager - Content (PR and communications) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr