Specialist - Social Media and Internal Communications

Overview As the Specialist – Social Media and Internal Communications at Inception, you will play a vital dual-role within the Marketing team—crafting compelling digital narratives for external audiences and building meaningful communication experiences for our internal teams. Reporting to the Director of Marketing, you will drive brand engagement across platforms while ensuring employees stay connected to Inception’s purpose, values, and priorities. The Opportunity This is a unique opportunity to shape how Inception shows up across digital channels and within its own walls. You will manage our social media presence across platforms, develop content calendars, and amplify thought leadership and product milestones to external audiences. Simultaneously, you’ll collaborate with cross-functional teams to build a cohesive internal communications framework—enabling clarity, alignment, and a sense of belonging across the company. Inception is the UAE’s national-scale enabler in AI Research and Development. In partnership with Microsoft, we develop domain-specific Agentic AI Orchestrator platforms, enabling high-precision, cost-efficient solutions powered by advanced reasoning agents. Our focus spans AI incubation, IP creation, applied R&D, and go-to-market platforms for regional and global impact. Responsibilities Social Media Strategy & Execution Develop and execute Inception’s social media content strategy across Linked In, X, Instagram, and other relevant platforms.Create, curate, and schedule high-impact content that promotes thought leadership, product innovation, partnerships, events, and company culture.Monitor social media engagement and trends, providing performance reports and actionable insights to improve reach and resonance.Collaborate with content, design, and executive teams to ensure brand consistency and timely storytelling.Engage with community members, partners, and influencers to amplify Inception’s digital presence.Internal Communications Design and manage communication campaigns that keep employees informed, inspired, and aligned.Draft internal newsletters, announcements, leadership messages, and organizational updates.Coordinate internal events, town halls, and employee engagement initiatives in collaboration with HR and leadership.Establish regular feedback loops to understand employee communication needs and improve channel effectiveness.Maintain internal platforms (e.g., intranet, Teams, email digests) and ensure timely, consistent content updates.Brand Voice & Messaging Uphold Inception’s tone of voice across all communications—internal and external—ensuring clarity, consistency, and professionalism.Serve as a trusted editor and communicator across the organization, supporting message development for various teams.Act as a brand advocate within the company, helping stakeholders align their communications with core narratives. Qualifications Skills and Attributes for Success Strong storytelling and content creation skills, with an eye for clarity, tone, and audience engagement.A digital-first mindset with a pulse on emerging social media trends, content formats, and audience behaviors.Empathy and discretion in handling internal communications and sensitive information.Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.Energetic, collaborative, and committed to building high-trust relationships across the company.To Qualify, You Must Have A Bachelor’s degree in Communications, Marketing, Journalism, or a related field.3–5 years of experience in social media management, internal communications, or content strategy—preferably within tech, AI, or innovation sectors.Proficiency with social media tools (e.g., Sprout Social, Hootsuite), analytics dashboards, and internal communication platforms (e.g., Share Point, Microsoft Teams).Experience producing engaging content across written, visual, and video formats.Excellent writing, editing, and interpersonal communication skills in English. Arabic proficiency is a plus. What we look for If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Inception community. What working at Inception offers Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations. Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects. Work-Life: A hybrid work policy to strike the perfect balance between office and home. Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits and more. If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible. #J-18808-Ljbffr