Performance Marketing Manager - Retail

We’re looking for a performance-driven Performance Marketing Manager for a Retail Fashion Brand to lead and scale our digital acquisition efforts across Meta, Google, and other paid platforms. Key Responsibilities: You’ll be responsible for managing 8-figure annual budgets across a portfolio of fashion brands, with a mandate to deliver performance, efficiency, and scale. You'll work cross-functionally with our creative, CRM, and tech teams, and be expected to own your numbers end-to-end — from spend planning to ROAS reporting. What You’ll Do: Own and manage paid media strategy and execution across Meta, Google, Tik Tok, and emerging channels Set and manage budgets, forecasts, and performance goals — optimising for ROAS, CAC, and contribution margin Build and maintain campaign dashboards using SQL, Tableau. Run deep analysis to identify what’s working and why - by product, channel, audience, creative and geography. Own daily/weekly/monthly reporting and attribution reviews Develop and test new acquisition funnels and campaign structures Partner with creative and brand teams to brief, test and iterate ad content Spot inefficiencies, automate repetitive tasks, and scale what works using scripts, rules, and tools Run experiments and scale learnings fast - you’re not afraid to break, fix and rebuild Stay on top of platform updates, algo changes and performance hacks and apply them in practice What you’ll bring: 3–5+ years hands-on experience managing Meta and Google Ads (Search, Shopping, Pmax, You Tube) & Tik Tok Ads. Proven track record of managing large budgets and delivering growth at scale Comfortable writing SQL and using tools like Big Query, or similar for analysis Experience in building dashboards and reporting frameworks from scratch Highly analytical, commercially minded — data is your native language Fast, resourceful and “hacky” — you find ways to test and scale, even when things aren’t perfect Startup experience or high-growth DTC background is a strong plus Understands ROAS, PC3, LTV: CAC and other key ecommerce metrics Strong communicator who can explain performance clearly to both technical and non-technical teams Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Retail and Retail Apparel and Fashion Referrals increase your chances of interviewing at Manpower Group Middle East by 2x Get notified about new Marketing Manager jobs in Dubai, United Arab Emirates . Dubai, Dubai, United Arab Emirates 15 hours ago Marketing Communications & Brand Manager Senior Manager - Marketing Technology and Operations Assistant Manager - Events & Festivals Marketing (National Talent only) Dubai, Dubai, United Arab Emirates 4 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr