Senior UX Copywriter (English)

Job Title: Lead UX Writer (Arabic & English) Duration: 06 Months (Extendable

Long-Term on Marc Ellis Payroll) Location: Onsite – Dubai, UAE Role Overview: The candidate will join the Design Team within the Digital Office organization. In this role, they will beresponsible for leading and crafting compelling, user-centric written content that elevates the overall userexperience across our digital platforms. The ideal candidate will serve as a bridge between design andcommunication, ensuring that written narratives seamlessly align with visual elements to deliver intuitive,engaging, and cohesive user journeys. Key Responsibilities: • Craft clear, concise, and user-friendly copy for websites, mobile applications, and digital platforms. • Collaborate closely with designers to ensure cohesion between visual elements and written content. • Define and implement a consistent and effective tone of voice across all digital touchpoints. • Estimate copywriting efforts based on project requirements and propose detailed plans aligned with deadlines and milestones. • Lead and mentor a team of copywriters, offering guidance, feedback, and fostering a collaborative, creative, and high-performance environment. • Optimize and iterate UX copy through user feedback, A/B testing, and data-driven insights. • Conduct audits of existing content and propose actionable enhancements within agreed timelines. • Analyse user feedback and behaviour to continuously improve and refine digital copy. • Work cross-functionally with Marketing, Brand, Experience, and Product teams to deliver cohesive,impactful user experiences. • Integrate into UX Design and Agile delivery teams, contributing throughout the product lifecycle. • Communicate and present UX copy recommendations clearly to stakeholders. • Demonstrate strong attention to detail and exceptional organizational skills. • Receptive to constructive feedback and able to make necessary adjustments to meet user andstakeholder needs. Education & Language Proficiency: • Bachelor’s degree or higher in English, Communication, Marketing, or a related field. • Proficient in reading and writing in UK English. • Native Arabic speaker, with demonstrated fluency in GCC or UAE National dialect (reading & writing). Professional Experience: • 8+ years of experience in content creation, UX writing, or a related field. • Proven experience in a relevant industry such as corporate, finance, or retail products. • Experience in the Banking or Financial industry is a strong asset. • Prior work experience within the GCC region is considered an advantage. Knowledge & Technical Skills: • Deep understanding of Human-Centered Design (HCD) practices. • Proficient in: o Content Management Systems (CMS) o SEO principles o Basic HTML • Ability to: o Ideate and contribute to creative processes. o Translate ideas into compelling and engaging copy. o Apply UX and instructional design principles to copywriting. • Must present a diverse portfolio showcasing successful projects. • Demonstrate: o Clear impact on user experience through effective copy. o Versatility in adapting writing style across industries and target audiences. Behavioural Competencies: • Thinking-Related: o Strong problem-solving mindset: Proactive and solutions oriented. o Thrives in ambiguous, high-pressure, and time-sensitive environments. • People-Related: o Excellent collaboration skills; works well in cross-functional teams. o Communicates ideas clearly and gives/receives constructive feedback. o Demonstrated leadership qualities, including coaching and mentoring peers to support UXcopy standards. • Self-Related: o Highly organized; able to manage multiple work streams and prioritize effectively. o Adapts well to changing priorities with a resilient and proactive mindset. o Encourages a collaborative, positive team culture. #J-18808-Ljbffr