Data Analytics & Social Media Specialist

Overview

Job Role & Responsibilities:

Data Analytics

Location: Karachi

Responsibilities

Data Analytics: Collect, clean, and analyze data from multiple sources (web, social media, CRM, marketing campaigns).

Maintain accurate stock records, monitor inventory levels, coordinate replenishment, and ensure efficient storage and distribution of goods.

Track customer invoices, ensure timely collections, reconcile accounts, and maintain accurate records to optimize cash flow.

Generate reports and dashboards to track KPIs, trends, and campaign performance.

Provide actionable insights to improve marketing strategies, audience engagement, and conversion rates.

Monitor customer overdue accounts, follow up on outstanding payments, and coordinate with clients and internal teams to ensure timely debt recovery.

Use tools like Excel, Google Analytics, Power BI, or Tableau for data visualization and reporting.

Plan, create, and schedule engaging content for all company social media platforms (Facebook, Instagram, Linked In, X/Twitter, Tik Tok, etc.).

Monitor social media channels for engagement, comments, and customer feedback.

Analyze social media performance metrics to optimize posting strategy and audience targeting.

Collaborate with the marketing team for brand alignment and promotional campaigns.

Track the effectiveness of social media ads and online marketing campaigns.

Adjust strategies based on performance metrics and audience behavior.

Design creative visual content for print and digital platforms, including branding, marketing materials, advertisements, and social media graphics, while ensuring consistency with the company’s brand guidelines.

Application

Interested candidates can share their resumes; please mention the position in the subject.

Skills & Qualifications

Bachelor’s degree in Marketing, Data Analytics, Business, or related field.

Strong skills in data analysis and visualization (Excel, Power BI, Tableau, or similar).

Hands-on experience with social media platforms and analytics tools.

Knowledge of SEO, digital marketing, and social media campaigns is a plus.

Excellent communication, time management, and problem-solving skills.

Benefits

Health Insurance, Leaves, Life Insurance, Medical, Provident Fund

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