NATURE OF BUSINESS: Engaged in the business of buying and selling on retail and wholesale, import and export of goods such as cosmetic drugs, household products, food supplements, and pharmaceutical products.

Leads International Corporation (LIC) is part of the nine (9) companies that forms the Malveda Holdings, a 100 percent Filipino-owned corporation that has emerged as one of the market leaders in an industry dominated by global conglomerates. LIC is founded on the premise of a) helping Filipino farmers and their families live a better life by financing up to 100,000 hectares of farming lands; b) enhancing people's lives by helping others through character building development and values formation; and c) helping each Leads International Partner earn an additional income.

The first company to be established, which is Leads Agricultural Products Corporation, is primarily engaged in the importation and distribution of non-crop, public health, pest control, agricultural inputs, and crop protection products. For 20 years, LEADS has steadily produced excellent products and customer-centered programs.

Now, on its 21st year, LEADS is expanding its business to include innovative health, wellness, and beauty products, creating more opportunities to make all its distributor-partners, employees, and business partners truly "Proud to be Filipino." With the vision of being a globally competitive Filipino company that provides equitable business opportunities to Filipino Entrepreneurs and the mission of providing research-driven and globally competitive products, enabling equitable growth opportunities, and bringing people together with the common goal of serving with integrity and empathy, LIC has rapidly grown to 600 partners to date. These partners currently market and distribute skin care, personal care, and functional food products, led by our premium Hiraya Brown Rice.