Sales managers are important in a company or business. Sales managers have a lot of responsibilities and duties, the primary of which is maintaining or improving sales. Part of the sales manager's responsibility is to meet the establishment's sales goals.

Generate Sales and Profit

A Sales Manager, as part of the sales department, meets or exceeds the target sales and profit. He/she takes part in weekly sales and wage targets. He/she imparts his/her interpersonal and creativity skills to accomplish this. A Sales Manager communicates to all the staff the details of the daily sales targets, ensuring that everyone is informed.

Customer Service

Aside from sales responsibilities, the Sales Manager who is involved in the businesses provides the best customer service to clients and customers. He/she ensures that all the staff are well-informed of the customer service rules and deals with customer complaints, ensuring that issues are resolved without escalating or losing a customer.

Leadership

A Sales Manager leads the rest of the staff. Apart from assisting them in carrying out their tasks, they develop the staff's customer service and interpersonal skills to achieve the company's goal. He/she maintain communication with the staff and motivates them to achieve target sales and profits by becoming a good example. Counselling the staff with a poor performance is necessary to implement disciplinary procedures; praising and recognizing good performances are just as important.

Possess Personnel Skills

The Sales Manager must possess personnel skills to maintain an effective workforce. He/she assists in the recruitment and selection process, ensuring that the newly hired have potential in the growth and success of the company. He/she is part of the training process to guarantee that the staff achieves its goals.