Chief Specialist - Technical lead Web & performance

Chief Specialist - Technical lead Web & performance1 month ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Roads and Transport Authority Chief Talent Acquisition Specialist

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Skilled in Recruitment Strategies, Workforce Planning…Job Summary: We are looking for a Digital Marketing Technical Lead who will oversee the technical execution of marketing-driven web projects, focusing on UX/UI design, content management, web development, performance optimization, and lead generation. This role bridges marketing objectives with technical implementation, ensuring seamless digital experiences, high-performing websites, landing pages, and conversion-oriented platforms that align with business goals.Key Responsibilities: Lead the technical development of marketing websites, microsites, and landing pages with a strong focus on UX/UI and performance.Collaborate closely with digital marketers, designers, content creators, and developers to execute web-based marketing campaigns.Oversee front-end and back-end web development, ensuring responsiveness, SEO best practices, and optimal load times.Manage CMS platforms and domain configurations while ensuring consistency in branding, functionality, and security.Create data-driven dashboards and performance reports for marketing platforms, including campaign conversion, traffic behavior, and heatmaps.Optimize websites and landing pages for lead generation, conversion rate, and mobile responsiveness.Implement tagging, tracking, and integrations (e.g., Google Analytics, GTM, Meta Pixel, CRM) for performance monitoring and retargeting.Lead the integration of third-party tools, APIs, and marketing platforms for seamless user journeys and automation.Provide technical support during digital campaign launches and ensure readiness of web assets and environments.Ensure QA testing, debugging, and ongoing maintenance for digital platforms.Present project updates, results, and performance insights to stakeholders in a clear, visually compelling format.Required Qualifications & Experience: Bachelor’s degree in web development, Computer Science, Digital Marketing Technology, or a related field.Minimum 10 years of experience in technical web development roles within a digital marketing environment.Strong experience with CMS platforms (Word Press, Sitecore, etc.) and domain/DNS management.Solid understanding of UI/UX design principles and tools (Figma, Adobe XD, etc.).Experience in SEO, SEM, analytics, A/B testing, conversion optimization, and lead-gen strategy.Familiarity with CRM integrations, automation tools (e.g., Hub Spot, Salesforce), and marketing tech stacks.Preferred Skills: Strong presentation and communication skills; able to simplify technical terms for business stakeholders.Knowledge of data visualization tools for reporting (e.g., Google Data Studio, Tableau).Experience with accessibility (WCAG) and web compliance standards.Problem-solving mindset with ability to lead cross-functional technical projects.Understanding of marketing KPIs and how to support them technically.Personal Attributes: Creative problem-solver with attention to detail Strong communicator and collaborator Results-oriented, proactive, and accountable Comfortable in a fast-paced, cross-functional environment Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Government Administration Referrals increase your chances of interviewing at Roads and Transport Authority by 2x Get notified about new Chief Technical jobs in Dubai, United Arab Emirates. #J-18808-Ljbffr