Associate Manager II - Performance Marketing

About Navi Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences. Founders: Sachin Bansal & Ankit Agarwal Know what makes you a “Navi_ite” : 1.Perseverance, Passion and Commitment • Passionate about Navi’s mission and vision • Demonstrates dedication, perseverance and high ownership • Goes above and beyond by taking on additional responsibilities 2.Obsession with high quality results • Consistently creates value for the customers and stakeholders through high quality outcomes • Ensuring excellence in all aspects of work • Efficiently manages time, prioritizes tasks, and achieves higher standards 3.Resilience and Adaptability • Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility Responsibilities: ● Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions. ● Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc. ● Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals. ● Work with data science, product, engineering & business teams to scale the performance of marketing channels. ● Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements. ● Explore new performance marketing channels to diversify and scale acquisition efforts. ● Monitor and report campaign performance and key success metrics. ● Maintain and publish dashboards/reports at a channel, cohort, or campaign level. ● Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing. Key skills required: ● 3+ years experience across Performance Marketing, Google & Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content. ● Proven experience in marketing, with a track record of driving growth at scale; ● Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills. ● Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc. ● Ability to think creatively, solve problems, and manage multiple campaigns simultaneously. ● Proven experience in managing and coordinating multi-channel marketing campaigns. ● Ability to thrive in a fast-paced environment