Business Manager - SEO

Role: Business Manager - SEO Location: Mumbai Qualification: BE, B.Tech (or Equivalent Degrees) + MBA (preferred) Required: Minimum of 4 to 5 years of experience About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country. Summary: • To help a client achieve their online marketing goals through Search Engine Optimization • Strategize SEO initiatives for client websites • To contribute towards the strengthening of the entire SEO community within Performics Roles & Responsibilities: • Handling a team of Associates • Help develop SEO strategies for clients • Should be capable of handling multiple SEO projects at a time • Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance • Help your team members • Handle on page & off page SEO activities for multiple clients • Understand the business of the client • Analyze a website from an SEO and Technical perspective • Perform a through keyword analysis for the site • Make an On Page Optimization incorporating the various on page elements involved in SEO • Get the on page optimization report implemented • Formulate a link building strategy for your projects • Analyze the progress of your site using various analytical and webmaster tools • Tweak the on page and off page optimization depending on performance • Keeping abreast with the latest updates in Search engine Algorithms & Search Word In General • Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World. • Keeping abreast with progress in the internet marketing world on the whole • Sharing your research with the entire team • Handling the day to day activities of your Assistant Project Mangers • Communicate with Clients and Update them on the progress of their project • Identify Upselling opportunities within projects • Manage the workload of your team • Help in hiring initiatives for the SEO Team • Participation in the training process • Share your learning with the entire SEO team & the rest of the company in General • Identify underperforming projects and strategize a turnaround • Incorporate latest happenings in the Search world into the internal process and track results • Make presentations and case studies • Lead knowledge transfer Initiatives • Active Experience handling SEO campaigns. An understanding of Internet Marketing as a whole Key skills & tools: •Good Understanding of HTML • Capable of Comprehending Web technologies such as PHP, ASP, Java • Should have a thorough knowledge of Search Engines and their Algorithms • GAIQ Certification • Knowledge on how the search industry is progressing in general • Knowledge of Internet Marketing as a whole • Knowledge of techniques used to generate revenue online Soft Skills: • Excellent written and Spoken English • Good Communication Skills • Good Interpersonal Skills • Training Skills • Great people managing skills • Handling Multiple clients, team members at one go • Capable of collaborating with other teams • Capable of leading Client Calls