Marketing Manager

Job Description

- Strategy Development: Create and implement comprehensive marketing strategies to increase brand visibility and drive sales. - Campaign Management: Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, email, print, etc.). - Market Research: Analyze market trends, customer insights, and competitive landscape to inform marketing strategies. - Team Leadership: Manage and mentor the marketing team, fostering a collaborative and innovative environment. - Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. - Performance Tracking: Monitor and report on marketing performance metrics, adjusting strategies as needed to achieve targets. - Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives. - Content Creation: Oversee the creation of engaging content for various platforms, ensuring consistency in messaging and branding.

Job Requirements

• Marketing Strategy Development and Implementation
• Campaign Management and Analysis skills
• Product Branding and Promotions experience
• Digital Marketing and Social Media Management skills
• Excellent communication and interpersonal skills
• 5+ years of experience in marketing, with a proven track record in a managerial role
• Previous experience in the beauty or skincare industry is a plus
• BSc/MSc degree in Marketing or related field