Ticketing Marketing Executive - Saudi National
تفاصيل الوظيفة
Company Description Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months, Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non-Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon, and AliBaba. Be part of something BIG! Building on the success of record-breaking tech events, which grew to be the world’s largest tech event globally in terms of attendee numbers in just its second edition, and award-winning cyber-security events, Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia. Be part of an ambitious and highly committed team, who aren’t afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities. Job Description Work with the wider marketing team to help deliver the ticketing marketing strategy for Money 20/20, focusing on new registration acquisition and upselling of registrations to generate commercial revenue. Administer and help develop campaigns focused around ticketing and revenue generation. Execute marketing plans to drive potential attendee engagement and increased ticket sales. Manage implementation of marketing plans across all marketing channels, monitoring effectiveness and providing recommendations to the wider marketing team. Provide specific ticket purchase focus across all digital communications; from website, CRM, social media, and app. Monitor activities of main event competitors and provide feedback. Develop new and creative organic search growth strategies for each stage of a customer’s ticketing purchasing lifecycle, in accordance with the unique digital trends and platforms of various international markets. Design and implement testing and optimisation strategies (including A/B testing, landing pages, and CTAs). As a Marketing Executive focused on Ticketing, you will help design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. What you will do Analysis and insight Monitor campaign performances by producing relevant and timely reports. Recommend changes to campaign execution based on data insights. Identify trends and insights, and optimize spend and performance based on the insights. Share relevant insights with the wider marketing team to drive revenues or pursue new opportunities. Marketing execution Work with marketers to identify the target universe and key segments within the target universe from a ticketing perspective. Qualifications Minimum of 3 years experience as a Marketing Executive. Bachelor’s Degree or equivalent experience. Excellent time management skills, with the ability to juggle multiple projects. Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders. Ability to communicate ideas clearly, effectively, and persuasively. Deadline and target-driven. Excellent verbal and written communication skills. What you will bring Knowledge, skills & experience Ticketing campaign experience. Building relationships with partners and stakeholders. Analytical and questioning mindset. Strong copywriting skills. Experience working in a pressurised environment. Excellent verbal and written communication skills in both English & Arabic. Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel. Technology savvy. Able to quickly adopt and work with new technology solutions. Great to have Experience working with CMS platforms (however coding knowledge is not required!). Experience managing social media through scheduling platforms such as Sprout Social or Hootsuite etc. and experience in social media listening and sentiment analysis. Eloqua and CRM experience. Formal business/marketing higher education qualification. Events marketing experience. What you will get We work hard to make sure life at Tahaluf is rewarding, supportive, and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. Core Benefits: Medical Insurance for individual and family. Annual leave – 25 days. Wellbeing Benefits. Remote working on Sundays. Working anywhere – 1 month every year. Local Relocation Package: Paid flight to Riyadh (for you and your dependents). 30 days accommodation from your arrival date or a one-off payment of SAR 5,000. Up to SAR 2,500 reimbursed for shipping goods/excess baggage costs (if eligible). We don't just accept difference; we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. Please let us know if you require any support or adjustments to participate in our interview or selection processes. #J-18808-Ljbffr
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