Assistant Brand Manager

Position Snapshot Location: Changi Business Park, Singapore Company: Nestlé Singapore Type of contract: Permanent Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people. A day in the life of an Assistant Brand Manager... Effective category and brand management to generate demand and deliver desired volume, share and profit objectives. Effective and efficient implementation of category and brand plans (strategic and tactical) to achieve growth objectives. Contribute to implementation of channel-specific activations. Drive innovation and renovation activities to support category and brand growth objectives. Evaluate marketing plan implementation, I&R launches (including packaging). Responsible for developing the brand plan for premium coffee brands (Roastelier, Buondi, Starbucks) and work closely with coffee lead to ensure that it fits into overall category strategy. Lead the Integrated Commercial Planning process to define strategic and operational plan to achieve growth and profitability ambition for the category. Develop consumer, category, customer and channel insights and provide in-depth category analyses to ensure effective RTM and demand generation to optimize resources. Initiate lead generation campaign (AAGR) and conduct post campaign analysis to document learnings. Generate consumer, category, customer and channel insights and leverage for campaigns and activations at sites. Assets management, implementation and execution across sites for CORE and LTO activation. Manage PR/GR in accordance to Marketing Plans. Collaborate with sales and supply chain to manage accuracy and growth opportunity within Demand and Forecast. Identifying within sales channels - growth and activities on Premium coffee. What Will Make You Successful Degree graduate with 3 years’ experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill. Experience in managing a portfolio of FMCG brands, products and projects. Managed independently under challenging/demanding market environments to achieve and exceed goals. Sales operations experience is an advantage. Has experience of working with cross-functional groups. #J-18808-Ljbffr