تفاصيل الوظيفة
Brand Growth and Profitability • Maximize sales and profitability of brand stores in line with Company targets. • Making sales and budget plan for topline and bottom line. KPI are sales. • Stocks / inventory responsibility. • Develop the brand launch strategy in consultation with the Brand General Manager. • Control costs within budgetary guidelines for the brand stores. • Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans. • Review feedback from territories on Brand acceptance and customer expectations. • Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory. • Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager. • Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection • Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, replenishment needs. • Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores. • Determine buying requirements and formulate buying plan and budget. • Conduct product selection in coordination with the buying requirements and the product research received. • Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image • Create brand awareness “Club Apparel”. • Coordinate with Retail Operations to collate the feedback on retail and brand operations. • Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research • Acquire market intelligence through various sources and analyze trends that may impact business. • Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required. • Map competition prices / products and provide qualitative inputs to business. • Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager. • Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration • Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals. • Co-ordinate for new store openings and re-fits with the operations and projects team. • Ensure brand outlet locations are in line with the brand strategy and positioning. • Ensure adherence to the store opening plan. Key KPIs • Understanding business of footwear. • Liaising with external wholesalers and retailers to provide space and increase business. • Experience of manufacturing is preferred. • Working with our brand footwear lic. • Working with designer to build line for stores, wholesale and outlet stores. #J-18808-Ljbffr
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
