Senior Manager Trade Marketing

ARE YOU READY TO RISE WITH PTCL GROUP PTCL Group is a Leading Tech group of Pakistan, extending unrivalled services across the nation. The aim to revolutionize the technology industry with high-end innovative solutions makes the group stand out in all tiers of service delivery. PTCL group is known for providing the largest Integrated Information Communication & Technology (ICT) and Cellular Network services in Pakistan. PTCL Group believes in the philosophy of endorsing equality with best practices of Diversity & Inclusion, Culture Transformation & Change Management, and Equal Employment Opportunity. We provide a growth & development driven culture with dynamic learning opportunities which enables our people to broaden their horizon and develop as true professionals. Our corporate values are deeply engraved in our day-to-day operations that fosters a cohesive team environment and a drive to maintain the highest standards of leadership and management. IN THIS ROLE YOU WILL

• Responsible for digitalizing, developing, executing trade marketing strategies to drive sales growth and enhance brand visibility within target markets.
• Close collaboration with cross-functional teams, including sales, product development, and marketing, to create and implement effective trade marketing programs and initiatives.
• Play a pivotal part in achieving our business objectives and strengthening our brand position in the market

• Develop and execute advanced comprehensive trade marketing roll out aligned with the overall marketing and sales objectives in liaison with Director. Conduct thorough market research and competitor analysis to identify opportunities and threats in the market.
• Digitalization of trade activities by utilizing available online mediums to increase brand presence, reach and loyalty to support business also by highlighting efforts put in by teams.
• Plan and execute promotional campaigns, trade shows, and events to drive brand awareness and product adoption among key stakeholders. Identify and explore new channels and distribution opportunities to expand our market reach.
• Oversee the creation of marketing collateral, product displays, and POS materials to support trade marketing efforts and focus towards digitalization.
• Collaborate with sales teams to develop and implement effective trade programs, incentives, and promotions for distributors, retailers, and partners. Work closely with product management, sales, and marketing teams to ensure alignment and consistency in messaging and branding.

• MBA Marketing

• Project Management
• Process Development
• Vendor Management