Associate Director
تفاصيل الوظيفة
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. Due to the company's new strategy, an exciting opportunity has been created whereby we are looking to add a Qualitative Researcher in our Consumer and Marketing Intelligence team based in UAE, responsible for the APP region. You will be working with the biggest and best CPG manufacturers and retailers to implement our ‘customer experience’ strategy. We are seeking a self-motivated researcher who is comfortable working independently and as part of a team managing local, regional, and global studies. The role comes with an opportunity to work across a diverse range of sectors, categories, markets, and business issues, with a lot of autonomy to apply your own thinking and expertise to design and execute qualitative research projects. You will work across brand, customer experience, and shopper to get a full 360° view of the consumer with a focus on analytics. Responsibilities
- Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
- Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis, and (3) quality of delivery (including reporting and presentation).
- Build strong relationships with clients through empathetic understanding of clients’ needs and requirements and consultative advisory.
- Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.
- At least 8-10 years of core work experience within qualitative market research.
- A degree in any of the following areas: sociology, anthropology, psychology, communications, or business is desirable.
- Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research.
- Result-focused; optimistic; loves change and making a difference.
- A mix of agency and client-side experience and UI/UX expertise will be a value add.
- Flexible working environment
- Volunteer time off
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