SEO Specialist
دوام كامل
في Alt Switch Marketing Management LLC
في
UAE
نُشرت يوم February 15, 2025
تفاصيل الوظيفة
Job Title: SEO Specialist Job Summary: We are seeking a knowledgeable and results-driven SEO Specialist to join our team. The SEO Specialist will be responsible for optimizing our website and content to improve organic search rankings, drive traffic, and enhance overall online visibility. This role requires a deep understanding of search engine algorithms, keyword research, on-page and off-page SEO strategies, and performance analytics. Key Responsibilities: SEO Strategy Development:
- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct comprehensive keyword research to identify target keywords and opportunities.
- Stay updated on the latest SEO trends and search engine algorithm changes.
- Optimize website content, meta tags, headers, and URLs for search engines.
- Ensure content is aligned with SEO best practices and target keywords.
- Improve website architecture and internal linking structure.
- Build and maintain high-quality backlinks to improve domain authority.
- Collaborate with influencers, bloggers, and other partners for link-building initiatives.
- Monitor and disavow harmful backlinks.
- Work with content creators to develop SEO-friendly content.
- Analyze and improve existing content for better rankings.
- Ensure content is engaging, relevant, and provides value to the target audience.
- Use tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) to monitor website performance.
- Track, report, and analyze website traffic and keyword rankings.
- Provide regular performance reports and recommendations for improvement.
- Conduct website audits to identify and fix technical SEO issues.
- Optimize website speed, mobile responsiveness, and crawlability.
- Implement schema markup and structured data where necessary.
- Work closely with the web development, marketing, and content teams to align SEO strategies with business goals.
- Provide guidance on SEO best practices during website updates and new launches.
- Optimize social media profiles and content to align with SEO strategies and drive traffic to the website.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience as an SEO Specialist or in a similar role.
- Strong knowledge of SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
- Understanding of HTML, CSS, and website architecture.
- Excellent analytical, communication, and project management skills.
- Ability to stay organized and manage multiple tasks simultaneously.
- Experience with CMS platforms such as WordPress or Shopify.
- Familiarity with PPC campaigns and paid search strategies.
- Knowledge of other digital marketing channels (social media, email marketing).
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