Head of Marketing

Position Title: Head of Marketing Location: Navi Mumbai Experience Required: 15+ years Job Responsibilities: Leading the marketing strategy for the company Key responsibilities : Strategic Planning: Develop and execute comprehensive marketing plans aligned with overall business objectives and market trends. Market Analysis: Conduct thorough market research to identify target audiences, competitor landscape, and market opportunities Product Positioning: Define the value proposition and messaging for the product category, ensuring it resonates with the target customer base. Category Management Ensure the product basket is in alignment with market needs and competitor offerings in terms of product and pricing attractiveness Demand Generation: Develop and execute targeted B2B marketing campaigns across multiple channels – such as BTL marketing, Activations, Events, Trade shows, ATL communication, etc Sales Enablement: Collaborate closely with the sales team to provide them with necessary marketing materials, sales tools, and training to effectively present the product category to potential clients. Performance Monitoring: Track and analyze key marketing metrics (ROI, lead conversion rates, customer acquisition cost) to measure campaign effectiveness and make data-driven adjustments. Required skills: 15+ years of relevant experience Post graduate degree in Marketing B2B Marketing Expertise including BTL marketing, Activations, Events, Trade shows ATL communication Market Analysis Skills: Ability to analyze market data, identify trends, and develop targeted marketing strategies. Strategic Thinking: Capability to develop comprehensive marketing plans and align them with overall business goals. Strong Communication Skills: Excellent written and verbal communication skills to effectively convey product value proposition to customers. Collaboration: Ability to work effectively with cross-functional teams Proven track record of successful marketing campaigns – especially B2B in a relevant industry.