Head of brand and marketing

Play an integral role in driving the development and delivery of Bank Vic's integrated brand and marketing strategies. 22nd January, 2025 About Bank Vic: We are the small bank of big opportunity.We exist to serve those who protect and serve our community. Founded 50 years ago by Victorian Police officers, our members are from the police, health, and emergency services. Because we’re small, we each have a greater opportunity for personal impact.As a certified B Corporation, we are committed to transparency, accountability, and working in the best interests of our members, community, and each other. Being a small bank also means you can get involved in a broad range of work and gain exposure to parts of the organisation outside of your own team.If you’re seeking to make a difference and find purpose in your work, it’s time to join us at Bank Vic.The opportunity: Reporting into the Chief Product & Marketing Officer, the Head of Brand and Marketing will play an integral role in driving the development and delivery of Bank Vic’s integrated brand and marketing strategies that support Bank Vic’s growth. This strategic yet hands-on role requires a strong, creative leader with a results-oriented mindset.Leading a team of five, the Head of Brand and Marketing will lead and develop Bank Vic’s brand and marketing strategy, brand purpose, campaign activities, administration, and the optimisation of Bank Vic’s marketing automation platform and paid media platforms and member engagement programs.Responsibilities include, but are not limited to: Develop and implement Bank Vic’s brand and marketing strategy, oversee budget management, and inspire and lead a high-performing team. Champion the Bank Vic brand internally to ensure internal alignment of our brand story. Oversee the program of campaign activities to drive acquisition and engagement. Foster advocacy and deepen relationships among Bank Vic’s membership base through insight-driven member engagement programs. Oversee contract negotiation and management of key sponsorship partnerships. Develop and implement marketing performance framework for effective tracking of marketing activity and spend. Who we are looking for: We are looking for someone who will have at least 10+ years of experience in the marketing industry, and more recently in a leadership role. You have a strong commercial focus and extensive experience working in a highly regulated and complex business environment, preferably within financial services.Proven leadership skills and experience in leading and mentoring teams. Demonstrated experience in developing and delivering insight-led, integrated marketing programs. Strong communication and presentation skills, with the ability to influence Executive team members. Experience in developing and implementing content marketing strategies. Excellent copywriting skills. Strong analytical skills, leveraging data to optimise marketing plans. Project management expertise with the ability to balance multiple priorities and deadlines. Solid understanding of CRM, marketing automation systems, digital analytics, and how to drive and measure results across digital and offline channels. What we can offer: Additional five days Lifestyle leave. Generous parental leave provisions. 2 days paid volunteer leave. Discounts and savings off a range of our products and services. Ambulance Victoria Membership reimbursements. Hybrid working environment. Ongoing professional development with access to study leave. Reward and recognition program. Bank Vic is committed to fostering an inclusive and diverse workplace. Your unique qualities make you an invaluable part of our team and make us stronger as an organisation. If you need assistance or adjustments made to the recruitment process, please let us know and we’ll do our best to make it easy for you to apply. If you think you would be a great addition to the Bank Vic team, we encourage you to apply even if you do not meet all the requirements listed.As part of our recruitment process, we require successful candidates to undertake background checks.If you’re ready to join us in building a workplace where everyone can thrive, click apply.Applications close Friday, 21 February 2025 (although we encourage you to apply today, as we review applications as they come in and reserve the right to close applications early).Bank Vic are managing this opportunity in-house, so we kindly ask that recruitment agencies do not share unsolicited applications or contact the hiring manager. #J-18808-Ljbffr