الصفحة الرئيسية الإمارات العربية المتحدة Senior Digital Marketing Specialist
الصفحة الرئيسية الإمارات العربية المتحدة Senior Digital Marketing Specialist
Senior Digital Marketing Specialist
تفاصيل الوظيفة
Job Title: Senior Digital Marketing Specialist Department: Marketing Location: Sheyaaka, Dubai Employment Type: Full-time Position Description: We are looking for a skilled Senior Digital Marketing Specialist to drive brand growth and customer engagement. Responsibilities include managing multi-channel campaigns (SEO, social media, email), optimizing performance through analytics, overseeing budgets, and staying updated on trends. This role also involves ensuring consistent branding and collaborating with cross-functional teams to achieve business goals. Expertise in digital tools, data analysis, and strategic planning is essential. Responsibilities:
- Plan, implement, and manage comprehensive digital marketing strategies and campaigns to build meaningful connections with customers.
- Develop long-term digital marketing strategies aligned with company goals, fostering cross-functional collaboration with sales, product, and creative teams.
- Manage and optimize the digital marketing budget, ensuring efficient allocation of resources across various channels to maximize ROI.
- Control advanced analytics tools to track campaign performance, customer behavior, and ROI, using data-driven insights to continually improve strategies.
- Design strategies to enhance the entire customer journey, from awareness to conversion, ensuring a seamless and engaging digital experience across all platforms.
- Create and distribute online newsletters and promotional emails across multiple channels to communicate content, deals, and offers.
- Oversee website management, including content creation, regular updates, and coordination with brand managers for maintenance.
- Conduct market research to assess trends, brand awareness, and competitor activity, providing insights for strategic decision-making.
- Maintain and update content on the eCommerce platform to ensure fresh and relevant offerings.
- Analyze data to define future campaigns and activities, ensuring they target the right audience segments.
- Organize and oversee campaigns and promotional events across social media channels, targeting diverse audience groups.
- Manage Google SEM campaigns, including PPC, retargeting ads, and display ads, ensuring effective reach and engagement.
- Manage website and social media offers and promotions, ensuring consistency and alignment with marketing goals.
- Define and refine buyer personas to improve targeting and drive engagement with identified audiences.
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
- Strong verbal and written communication skills in English.
- Creative thinking and problem-solving ability.
- Proven leadership skills with experience in mentoring teams and managing cross-functional projects.
- Technical Skills:
- Expertise in SEO (on-page, off-page, technical) and SEM (Google Ads, Bing Ads).
- Experience with Content Management Systems (CMS).
- Proficiency in email marketing platforms.
- Strong knowledge of Google Analytics and other reporting tools.
- Expertise in managing digital ads on platforms such as Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
- Strong understanding of digital marketing trends and best practices.
- Experience in budget management, with the ability to allocate resources effectively across various digital marketing channels to ensure optimal ROI.
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الشركة المعلنة عن الوظيفة
Sheyaaka
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