Digital Marketing Manager

Job title : Digital Marketing Manager

• We are seeking a highly skilled and self-motivated Digital Marketing Manager with at least 5 years of experience in digital marketing and a proven track record of leadership. The ideal candidate will have the ability to work independently, develop and execute innovative marketing strategies, and lead cross-functional teams to drive business growth.

• Develop, implement, and optimize comprehensive digital marketing strategies to achieve organizational goals.
• Drive brand awareness, lead generation, and customer acquisition through data-driven marketing campaigns.

• Lead and mentor a team of marketing professionals, fostering growth and collaboration.
• Manage cross-functional communication and alignment to ensure project timelines and objectives are met.

• Oversee paid media campaigns, SEO/SEM, email marketing, content marketing, and social media strategies.
• Analyze and interpret performance metrics, delivering actionable insights to enhance ROI.

• Collaborate with content creators to develop engaging, on-brand content tailored to target audiences.
• Maintain a consistent brand voice across all digital platforms.

• Monitor website traffic, campaign performance, and customer engagement using analytics tools.
• Provide detailed reports to stakeholders, highlighting successes and areas for improvement.

• Work closely with sales, product, and customer success teams to align marketing efforts with business objectives.
• Establish strong relationships with external vendors and agencies.

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven leadership experience, including team management and independent decision-making.
• Strong expertise in digital marketing tools, such as Google Ads, Facebook Business Manager, HubSpot, and analytics platforms.
• Deep understanding of SEO, SEM, email marketing, and social media management.
• Analytical mindset with the ability to interpret data and drive results.
• Exceptional communication, organizational, and project management skills.
• Adaptability and a proactive approach to problem-solving.

• Certification in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint).
• Experience in B2B marketing.
• Experience marketing SaaS products.
• Knowledge of marketing automation tools and CRM platforms.