Social Media Copywriter

Social Media Copywriter About Navi : Navi is one of the fastest growing financial services companies in India providing Personal & Home Loans, Insurance and Mutual Funds with a digital first approach. At Navi, our mission is to build financial services that are simple, accessible and affordable. Founders: Sachin Bansal & Ankit Agarwal Know what makes you a “Navi_ite” : 1.Perseverance, Passion and Commitment • Passionate about Navi’s mission and vision • Demonstrates dedication, perseverance and high ownership • Goes above and beyond by taking on additional responsibilities 2.Obsession with high quality results • Consistently creates value for the customers and stakeholders through high quality outcomes • Ensuring excellence in all aspects of work • Efficiently manages time, prioritizes tasks, and achieves higher standards 3.Resilience and Adaptability • Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility. Key Responsibilities : ● Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice. ● Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes. ● Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources. ● Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values. ● Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements. ● Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoint. ● Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations. ● Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives. Requirements : ● 5–7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background. ● Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn. ● Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth. ● Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed. ● Experience collaborating on multi-channel campaigns with cross-functional teams. ● Understanding of visuals to effectively complement copy. ● Strong interpersonal, management, and stakeholder-handling skills, with a strong bias for action. Qualification : ● Experience in creating financial content is a plus but not mandatory. ● Graduate or postgraduate in any discipline. ● Comfortable being the face and presenter in videos, with the ability to communicate complex ideas effectively and engagingly.