Director of Marketing & Communication

دوام كامل في Kempinski Hotels في Saudi Arabia

نُشرت يوم February 5, 2025

تفاصيل الوظيفة

Department: Sales & Marketing Location: Saudi Arabia - Al Khobar Description The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing in positioning and promoting Kempinski Hotel Mall of the Emirates and its outlets as the market leader ensuring compliance with the brand Kempinski. Key Responsibilities

Strategy & Budget
1. Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
2. Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue.
3. Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc., and incorporate a multi-channel approach to all activities.
4. Conduct competition analysis on a regular basis and review positioning of key revenue driving areas.
5. Understand market trends and target customer to develop appropriate campaigns and maximize revenues.
6. Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand).
7. Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
8. Forecast ROI for each activity, track results (ROI) of all marketing initiatives, including online, direct mail and print advertising, and review spend where relevant.
Content Management
1. Responsible for overseeing development of content for both offline and online activities.
2. Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
3. Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
4. Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
5. Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
6. Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights.
7. Maintain all collateral, advertisements, open files and other relevant assets as "owned" by the property.
Collateral and Advertising
1. Oversee the creation and production of collateral both online and offline as per the brand guidelines.
2. Ensure consistency in individual property's voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
3. Develop the communication plan and content for the monthly KENT newsletter.
4. Provide content on a regular basis for the Corporate Kempinski Newsletter.
5. Create, coordinate and maintain give-aways and collateral.
6. Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed.
Brand Guardian
1. In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand.
2. Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines.
3. Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
Communication and Reporting
1. Lead the monthly marketing meeting to discuss future campaigns to drive performance.
2. Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc.
3. Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc.
4. Contribute to my.kempinski to share marketing best practices.
5. Support corporate and regional initiatives as per deadlines.
6. Prepare monthly reports for GM, Regional office and owning company as prescribed.
7. Maintain and develop guest database for mailings.
8. Ensure complete knowledge of all hotels activities, promotions, new colleagues etc.
Self Development
1. Participate in Kempinski marketing training programs.
2. Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
3. Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
4. Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.

Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel. Skills, Knowledge and Expertise

3-4 years experience in the hotel marketing department, OR 3-4 years experience in a media agency.
Arabic speaker.
Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices.

#J-18808-Ljbffr

Apply safely

To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.

الشركة المعلنة عن الوظيفة

Kempinski Hotels

See All Kempinski Hotels Jobs

تحسين فرصتك لحصول على وظيفة خذ دورة عبر الإنترنت على المبيعات والتفاوض ابتداءً من الآن.

Customer Value and Promotion Strategy Diploma StudyPlex

60 درهم
~~661 درهم~~

مدة الدورة التدريبية: Upto 2 Hours

التسجيل
Employee Dispute Resolution:Mediation Through Peer Review Course Line

88 درهم
~~1,028 درهم~~

مدة الدورة التدريبية: Upto 1 Hour

التسجيل

انظر جميع الدورات

See All Director Jobs

Director of Marketing & Communication

تفاصيل الوظيفة

Apply safely

الشركة المعلنة عن الوظيفة

Kempinski Hotels

Market Research & Intelligence Expert

Technology Marketing Specialist

Technology Marketing Specialist

Senior Technology Strategy And Market Analyst

Technology Communications Specialist

Business Development Professional - Asia Market

Business Development Professional - Europe Market

Esg/ Carbon Markets Specialist

Sr Strategy & Market Consultant

Sr Strategy & Market Consultant

Downstream Market Analyst

Downstream Market Analyst

Lead Strategy & Market Analyst

Lead Strategy & Market Analyst

Joint Ventures Management Professional

Joint Ventures Management Professional

Digital Solutions Specialist

Digital Solutions Specialist

Emerging Industrial Strategist

الوظائف

الدورات التدريبية

الموقع

تواصل معنا

الصفحة الرئيسية المملكة العربية السعودية Director of Marketing & Communication

الصفحة الرئيسية المملكة العربية السعودية Director of Marketing & Communication

Director of Marketing & Communication

تفاصيل الوظيفة

Apply safely

الشركة المعلنة عن الوظيفة

Kempinski Hotels

Similiar Jobs that might interest you

Market Research & Intelligence Expert

Technology Marketing Specialist

Technology Marketing Specialist

Senior Technology Strategy And Market Analyst

Technology Communications Specialist

Business Development Professional - Asia Market

Business Development Professional - Europe Market

Esg/ Carbon Markets Specialist

Sr Strategy & Market Consultant

Sr Strategy & Market Consultant

Downstream Market Analyst

Downstream Market Analyst

Lead Strategy & Market Analyst

Lead Strategy & Market Analyst

Joint Ventures Management Professional

Joint Ventures Management Professional

Digital Solutions Specialist

Digital Solutions Specialist

Emerging Industrial Strategist

لماذا تقوم بالإبلاغ عن هذه الوظيفة؟

تنبيه الوظائف الشاغرة من ليمون fresh jobs directly from websites*

الوظائف

الدورات التدريبية

الموقع

تواصل معنا