Brand Manager/60k/Eusebio Ave Pasig City

Key Responsibilities: 1. Brand Strategy and Planning:  Develop and implement comprehensive brand strategies to enhance market positioning and achieve

business objectives.

 Set and execute brand planning calendars, ensuring timely completion of all deliverables. 2. Cross-Departmental Collaboration:  Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store

Operations, Marketing, eCommerce, and Franchise Management.

 Direct resources effectively to support brand objectives and initiatives. 3. Sales and Profitability Management:

• Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
• Analyze market trends, customer spending, preferences, and merchandising mix to drive product

development and marketing innovation. 4. Brand Image and Customer Experience:  Develop and maintain Gingersnaps's brand image and customer experience across all online and offline

touchpoints.

 Ensure consistent brand look and feel to enhance customer engagement and loyalty. 5. Brand Engagement and Marketing:  Led developing and implementing sustained brand engagement strategies through various channels,

including social media, influencers, key opinion leaders, partnerships, and advertising.

 Establish relationships with key influencers, fan communities, and target market groups. 6. Market Analysis and Reporting:  Analyze market trends, customer behavior, and category performance to make informed recommendations

and decisions.

 Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities. 7. Expansion and Growth Initiatives:

• Identify and recommend opportunities for brand and store expansions into new areas and territories.
• Implement expansion strategies to drive brand growth and market penetration.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion

industry.

• Proven track record of developing and executing successful brand strategies that drive business growth.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication, interpersonal, and leadership skills.
• Creative thinker with a passion for fashion and a keen eye for design.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.

Note: This is purely work on site