Lead Copywriter

Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016 by Mukesh Bansal, Curefit offers a comprehensive range of fitness services and products through its two brands, cult.fit and cult.sport. With a mission to make fitness fun, easy and accessible, cult.fit offers group workouts, online classes, sports facilities, and personalized solutions at fitness centers & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, cult.fit has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals Role Overview : If you run straight to fun work (and also run for fun), then you’ve come to the right place. Here’s a cult Lead Copywriter’s ‘Workout Of The Day’: - Warm up with creative tasks across performance marketing, growth initiatives, and retention communication. - A core workout of sharp storytelling, proactive ideas, concept visualization, and snappy craft. - Finish with stretching the possibilities on every brief. - And brownie points if you can do all of this, without breaking a sweat. Intensity: Intermediate. We’re looking for someone with 6-8 years of experience at an advertising agency, an in-house creative team, or both! Impact: High! You’ll be working directly with stakeholders to understand business problems and collaboratively crack quick, effective, and scalable ideas. The cult app, owned media, and digital marketing platforms will be your playground. What to bring: High levels of ownership, out-of-the-box thinking, and your love for a good workout.