Digital Marketing & Community Manager

Job title : Digital Marketing & Community Manager

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer engagement.
• Optimize the website and social media platforms with current promotions, new collections, and relevant contents.
• Create and manage effective SEO strategies to improve search engine rankings and drive organic traffic.
• Develop engaging newsletters and email campaigns to nurture leads and maintain customer relationships.
• Edit and create compelling video content to showcase Bridal Accent's products and services.
• Identify and leverage new digital opportunities, including emerging social media channels, mobile platforms, and online forums.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
• Build and maintain a strong online community by interacting with followers, responding to comments and messages, and encouraging user-generated content.

• BSC/HND in a relevant field of study.
• Proven experience in digital marketing, with a track record of achieving measurable traction in past roles.
• Must provide a portfolio with references to previous works demonstrating success in digital marketing and community management.
• Strong knowledge of SEO strategies, content optimization, and social media algorithms.
• Proficiency in newsletter creation, email marketing, and video content editing.
• Knowledge of the fashion industry, preferably bridal or wedding-related.
• Ability to work independently and manage multiple projects effectively.
• Excellent communication and interpersonal skills.
• Experience in the bridal and wedding industry is preferred.