Assistant Manager, Digital Marketing

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Job Responsibilities

• Assist in the development and implementation of digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.
• Work closely with the team to support initiatives that drive new customer base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads.
• Collaborate in efforts to grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.
• Stay abreast with the knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage.
• Support effort to grow market segmentation & targeting for each assigned product line/channels.
• Familiarize with the target segments and opportunities within the existing customer base to improve migration to digital services.
• Work hand-in-hand in ideating & implementing a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.
• Assuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
• Support the process of developing all credit card usage campaign collaterals.

Company Overview

AEON Credit Service (M) Berhad is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan, and China. We established a strong presence in Malaysia since 1996 with a wide range of consumer financial services. Our portfolio currently includes credit card, personal financing, and easy payment schemes which help enrich the livelihood of many Malaysians. We offer an exciting and dynamic workplace for all employees. As part of our expansion plan, we are on the lookout for talented individuals who strive for excellence. If you are a visionary go-getter, come join us today. Together, we can shape a promising and satisfying career path. #J-18808-Ljbffr