Manager, Brand Marketing

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Responsibilities:

• Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
• Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.
• Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.
• Identify the strategic objective to drive the required communication strategy.
• Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.
• Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
• Ensure flawless execution of initiatives in terms of budget, timing and communication.
• Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.
• Determine appropriate integrated media mix to maximize effective reach.
• Develop effective integrated working relationships with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital).
• Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.

Job Requirements:

• Candidate must possess at least a Bachelor Degree in Business Studies, Sales, Marketing or related field.
• At least 6-7 years of working experience in a similar position, preferably in the FMCG sector.
• Technically proficient in data analysis to gain insights for decisions.
• Strong planning and organizational skills to effectively manage executed projects.
• Marketing strategy and brand planning skills.
• Ability to be highly organized yet adaptable to changing circumstances and priorities both quickly and effectively.
• Strong communication and interpersonal skills.
• Creativity to identify alternative approaches and solutions.
• Maturity to handle debates involving differences of opinion.
• A confident manner and the ability to influence and persuade.
• Digitally savvy in the digital space (leveraging digital and social to solve business challenges).

Company Overview:

Established in 1883, Fraser and Neave, Limited (F&N) has been quenching the thirst of generations of consumers and is today a leading player in the food and beverage arena in Singapore and Malaysia. If you have a passion for a career in a fast-moving consumer goods environment, you will relish the prospect of joining F&N, a leading food and beverage company in the region. We seek dynamic individuals to join our team. #J-18808-Ljbffr