Manager - Social Media Marketing

Ways of Working - Employees will work from the office on Hybrid mode (Bangalore). Functional Role : Building brand affinity via social media for Snacc - Swiggy’s instant food delivery app - through a strong and distinctive social presence. Summary Launched in Jan 2025, Snacc is a standalone instant food delivery app which is designed to deliver fast food, prepared meals and beverages in 10-15 minutes. Currently, Snacc is only serviceable in Bengaluru with plans to expand to more cities in the coming months. Over the past decade, Swiggy has become a household name delivering unparalleled convenience to urban consumers. Brand love for the product also extends to the digital and social ecosystem, where Swiggy and its sub-brands are much loved and admired for its social media presence and content. While our daily content on social media across our handles sees high engagement, we are also innovators when it comes to social campaigns having won 6 Cannes Lions across campaigns such as Voice of Hunger and Better Half Cookbook. We are looking for a sharp, enthusiastic Manager who will lead strategy and content for Snacc’s social media handles and build this brand from the ground up online. Candidate will be made to complete a written assignment before they are cleared for an interview. Job Description

1. Social Channel strategy – carry forward the legacy of building a winning social media strategy for Snacc on Instagram & Snapchat.
2. Create and oversee the execution of the social calendar across channels.
3. Experiment with new content formats, channels to drive up reach, engagement and follower growth.
4. Manage creative agencies and partners - Work with internal and external creative partners and agencies by briefing, evaluating and guiding them to create clutter breaking content.
5. Internal stakeholder management - Work with internal stakeholders like partnerships team, business teams to identify areas and win-win solutions which can be amplified on social media.
6. Measurement and analysis - Measure and analyse performance of content, channels through listening tools and take corrective actions.
7. Agency/Vendor Management : Evaluation, onboarding, managing legal, finance and accounts processes.

1. At least 6 years of overall work experience across social media agencies or at brands
2. Has hands-on experience scaling up social media presence for new brands
3. Ability to judge creative ideas for GenZ audience and has a keen attention to detail.
4. Chronically online and has a strong understanding of social media trends and how each platform’s algorithms work – primarily Instagram and Snapchat.
5. Strong stakeholder management skills - co-ordinate with our creative partners & internal stakeholders to deliver high quality content
6. Strong history of having brought in innovations and out-of-the-box thinking in previous roles.
7. Work experience in E-commerce / with ecommerce clients is highly preferred
8. Strong analytical skills to make sense of data & reports on excel and listening tools.
9. Expense management - well organized and able to maintain a log of expenses
10. Strong negotiation skills - should be able to evaluate costs and negotiate with influencer agencies to work within outlined budgets
11. Should be an independent worker that requires minimal to no intervention on daily tasks.
12. Organized and dynamic individual who is able to adapt and deliver compelling content without compromising on quality.
13. Candidate will be made to complete a written assignment before they are cleared for an interview.