Head Of Sales And Marketing

Head Of Sales And Marketing
Agha Steel Industries, Pakistan

The Head of Sales and Marketing position is responsible for planning and implementing sales, marketing, and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates:

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales, and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets departmental performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between sales department and other sales-related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.
• Directs product research and development.
• Develops specific plans to ensure revenue growth in all company's products.

Job Specification

• Previous experience in a similar role with Steel/Cement/Fertilization Industry ONLY preferred.
• Excellent interpersonal, problem-solving, and organizational skills.
• Must be results-driven and a strategic thinker.
• Technical capacity.
• Dependability and attention to detail.
• Strong communication and presentation skills.
• Effective leadership and organizational skills.

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