Copy Head - Creative Pod 1

Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities, and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization. While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey. For more about Group Bayport, Please visit our website. We are looking for a highly creative and strategic Copy Head to lead and oversee all communication, ideation, and content creation efforts for our e-commerce company. The ideal candidate will be responsible for developing and managing communication strategies, crafting impactful copy, and ensuring that all written outputs align with brand objectives and resonate with our audience. This role involves managing a team of 4–7 talented writers, including copywriters, content writers, and editorial writers, to deliver exceptional creative outputs across multiple brands under their creative pod.

Key Responsibilities:

1. Lead the ideation, development, and execution of all creative communication strategies for the company.
2. Drive innovation and storytelling across all formats, including advertising creative communication, brand film scripts, AV scripting, editorial writing, and content writing.
3. Collaborate with brand managers, marketing teams, and design leads to align communication goals with overall business objectives.

Team Management:

4. Oversee and mentor a team of 4–7 writers, fostering a collaborative and innovative environment.
5. Assign and prioritize tasks, balancing workloads to ensure the timely delivery of all copy and content requirements.
6. Provide constructive feedback, conduct performance evaluations, and support the professional growth of team members.

Copy & Content Creation:

7. Develop compelling and creative copy for diverse touch points, including ads, social media, websites, email campaigns, and packaging.
8. Craft engaging scripts for brand films, product videos, and other audiovisual content.
9. Ensure all written materials align with brand tone, voice, and messaging guidelines while meeting the needs of diverse audiences.

Quality Assurance:

10. Review and approve all written outputs to maintain high standards of quality, creativity, and accuracy.
11. Ensure consistency in brand voice and messaging across all communication channels and platforms.
12. Collaborate with cross-functional teams to ensure alignment in design and communication elements.
13. Stay updated on industry trends, tools, and techniques to enhance creative processes and outputs.
14. Explore innovative storytelling methods to elevate brand communication and engage audiences more effectively.

Qualifications & Skills:

1. Educational Background: Bachelor’s or Master’s degree in Advertising, Marketing, Journalism, Communications, English, or a related field.
2. Experience: 10+ years of experience in copywriting, content creation, or creative direction, with at least 3 years in a leadership role managing a team.
3. E-commerce Expertise: Strong understanding of communication needs for e-commerce platforms, including ad campaigns, brand storytelling, and customer engagement.
4. Creative Excellence: Proven ability to craft compelling narratives across multiple formats and platforms, with a keen eye for detail and storytelling.
5. Leadership Skills: Strong leadership and team management skills, with the ability to inspire and develop talent within a creative team.
6. Communication: Exceptional verbal and written communication skills, with the ability to present ideas and concepts to stakeholders effectively.
7. Adaptability: Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining creativity and quality.

Why Join Us?

1. Lead the creative communication strategy for a dynamic e-commerce brand portfolio.
2. Work alongside passionate and innovative professionals in a collaborative environment.
3. Shape narratives that define our brands and engage millions of customers.
4. Enjoy competitive compensation and growth opportunities within a fast-growing company.