Assistant Manager, Loyalty & Ecommerce

About Qra (pronounced Q-ra) - is a modern, start-up, neighbourhood grocer; thoughtfully designed to bring communities closer through quality food, curated selections, and personalised experiences; all with a genuine Qra touch.

As an Assistant Manager, Loyalty and Ecommerce, you will play a key role in managing and optimizing Qra’s Loyalty Program (Qra Club) while supporting the operations and development of Qra’s E-commerce platform. The ideal candidate will focus on executing and enhancing strategies to grow customer engagement and retention through Qra Club, while also contributing to the smooth operation of the e-commerce platform. You will collaborate with cross-functional teams to develop campaigns, analyse customer data, and ensure that loyalty initiatives align with Qra’s brand values and business goals.

What are your key responsibilities?

Qra Loyalty Program (Qra Club)

• Plan and execute the business roadmap for Qra Club, with a strong focus on customer acquisition, engagement, and retention.
• Lead ideation and assist in executing campaigns to achieve loyalty program objectives and key KPIs.
• Collaborate with internal teams and external partners to develop and launch loyalty and rewards campaigns.
• Oversee the end-to-end execution of loyalty campaigns, including planning and training – ensuring campaigns are executed well with the parties involved.
• Use CRM data to segment and target customers for personalized marketing campaigns that drive engagement and retention.
• Continuously analyse and optimize Qra Club to enhance customer loyalty and retention.
• Establish and implement SOPs between HQ and operations to ensure seamless execution of loyalty initiatives.
• Ensure Qra Club reflects Qra’s brand identity, values, and messaging consistently.

• Assist in planning and executing the e-commerce business roadmap, focusing on campaign and development needs.
• Ensure site content is updated to meet brand and campaign requirements, including product listings, pricing, and promotions.
• Collaborate with internal teams and external partners to develop and execute e-commerce campaigns and system updates.
• Contribute to aligning the e-commerce site experience with on-ground operational flows to deliver a seamless customer journey.
• Monitor e-commerce performance metrics and provide insights for growth and improvement.
• Ensure the website reflects Qra’s identity, values, and messaging consistently.

• Degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in customer loyalty, CRM, or e-commerce, preferably in the retail industry.
• Proficient in CRM tools, data analytics platforms, and e-commerce management systems.
• Solid understanding of loyalty program management, customer lifecycle strategies, customer segmentation, and campaign execution etc.
• Knowledge of e-commerce platforms and digital marketing practices, including site optimization, performance tracking, and user experience enhancement.
• Strong analytical skills with the ability to interpret customer data and derive actionable insights.
• Proven ability to manage and prioritize multiple projects while meeting deadlines.
• Experience working collaboratively with cross-functional teams and external partners.
• Ability to adapt and thrive in a fast-paced, dynamic environment.

• Passionate about creating exceptional customer experiences and driving loyalty.
• Curious and innovative, with a deep understanding of consumer behavior and trends in retail and digital commerce.
• Collaborative, with excellent interpersonal and communication skills, and the ability to work effectively across teams and departments.
• Proactive and self-driven, with a hands-on approach to problem-solving and a strong desire to excel in a leadership role.
• Analytical mindset, with the ability to balance data-driven decision-making with creative thinking.