Deputy General Manager - Brand Marketing

KEY RESPONSIBILITY AREAS  Work with the marketing leadership to develop product positioning, value propositioning and messaging for new and upcoming project launches, for a group of Century Real Estate product brands.  Develop brand activity calendar, coordinate cross-functional activities, planning and processes ensuring timely completion of all marketing activities and goals.  Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations directed towards meeting brand, customer and business goals.  Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and business conversions for products in the Aspirational, Plotted and Luxury Brand Groups.  Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and innovative brand communication for the ABG brand portfolio.  Analyze current brand positioning, metrics, and consumer insights improve all markers for the project and portfolio brands  Collaborate with the leadership in planning and executing multi-channel campaign plans, managing work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels.  Ideating and creation of merchandise/corporate gifts in accordance with the product positioning and philosophy.  Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals  Interact, brief and align PR team on the content strategy and calendar for each of the project brands and their coverage in external, internal and owned media. JOB REQUIREMENT  Education: Masters / Post-graduate / MBA with specialisation in Marketing / Brand Management (mandatory);  Direct Work Experience: of least 7- 12 years on known/ global / consumer brands in client organisation / network-agency (as per the mentioned positions) - mandatory.  Proficiency: Expert level proficiency, in written and oral communication and aptitude for fast-learning on the job.  Attitude: On-the-job-thinking, planning and detail-oriented, collaborative, self-driven, with a problem-solver mind-set.  Transferable Experience: Evidenced background in market research, product marketing, brand strategy, customer experience, communication design, and campaign management will be preferred.  Age: Under 45 years  Joining: < 30 days.