Brand Ambassador

Job Description: Brand Ambassador Job Title: Brand Ambassador Company: Saicho Location: London (with some travel outside of London; must be based in London) Job Type: Full-Time Salary: £40-50k, based on experience, plus benefits About Saicho Saicho is a luxurious single-origin sparkling tea brand that redefines non-alcoholic drinking and dining. With its pioneering sparkling teas, Saicho delivers nuance, flavour, and provenance akin to premium wines. Since its launch, Saicho has gained recognition from renowned sommeliers, hoteliers, and chefs worldwide. As the brand continues to scale rapidly, we seek a dynamic individual to take on a combined role of client training and brand ambassadorship. This is a fantastic opportunity for someone eager to join a fast-growing, disruptive business in the drinks industry. You will work in an agile, focused team with exposure to all facets of the business. Saicho is looking for a high-energy individual with a true passion for food and drink. If this sounds like you, we’d love to hear from you! Job Summary Reporting to the Head of Sales for the UK & Europe, the Brand Ambassador will build strong relationships with existing prestige clients across London. This role is predominantly on-trade focused, with some off-trade responsibilities. The ideal candidate will have proven experience in the premium drinks sector, a background in hospitality, and WSET qualifications. They will excel in presenting and holding product tastings with sommeliers and F&B teams. An established network within London’s on-trade sector is essential. Key Responsibilities

• Education and Training: Train hospitality teams, provide refresher training, and develop Saicho’s Tea Masterclass programmes, positioning Saicho as the go-to sparkling tea brand.
• Brand Activations: Carry out in-store sampling at key retail clients and assist with brand activations to enhance visibility.
• Perfect Serve Strategy: Support the development of the perfect serve strategy and storytelling to elevate brand positioning.
• Networking and Events: Represent Saicho at trade events and network within the industry.
• Market Awareness: Stay informed about competitors and industry trends.
• Team Collaboration: Work closely with sales and marketing teams to align on brand strategy.

• Based in London.
• WSET Level 3 or equivalent Tea Sommelier qualification.
• Proven experience working in hospitality with wine, champagne, or spirits.
• Skilled in holding tutored tastings.
• Strong understanding of luxury hotels, restaurants, and premium wine retailers.
• Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders.
• Exceptional presentation skills.
• Friendly, outgoing personality capable of building relationships at all levels.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Fluency in English.
• Interest in luxury goods, tea, and non-alcoholic beverages is a plus.

• London transport annual pass (Zones 1-3).
• 25 days of holiday plus bank holidays.
• An additional day off for your birthday.
• Vitality Healthcare Plan.
• Staff sales discount.
• Pension scheme.
• Ongoing professional development opportunities.

• Diversity: We embrace and respect diversity, reflected in our people and our work culture.
• Growth: We value a “grow together” mentality, taking partners and employees on our journey.
• Excellence: We are committed to delivering the best products and experiences for our customers.
• Authenticity: We promote a culture of trust, authenticity, and empowerment, encouraging everyone to be themselves.
• Learning: Our team offers a wealth of expertise to learn from and collaborate with.
• Enjoyment: We love what we do, and this passion creates an energising and fun environment.