Copy Writer

ABOUT THE COMPANY: Craffords is a Marcom company dedicated to helping both emerging and established brands find their voice and connect with their audience. We leverage our expertise and insights to create strategies that build unique brand salience among customers. At Craffords, we believe that remarkable talent, enthusiasm, and creative thinking are the key ingredients for great work. We’re seeking a creative thinker with versatile writing and research skills to join our team. The ideal candidate: We are looking for someone who believes in the power of the written word and use it to sell anything—from real estate to crocs! The ideal candidate should have: · The versatility to write everything from punchy headlines for ads and social media posts to long copy for blogs and brochures · Be curious enough to delve into a client’s business, conduct thorough research, and uncover valuable insights · Have a strong command of the English language is essential, and knowledge of colloquial Hindi is a plus RESPONSIBILITIES: · Interpret creative briefs to develop and produce creative concepts through execution on assigned projects · Research and understand the client's needs, brand archetype, target audience persons, and audit past work for creative efficacy · Write original copy and edit content for a range of marketing and communications materials – emails, social media ads, social media posts, ads for Google ad network, Search engine marketing, brochures, leaflets, etc. · Collaborate with internal teams from concept development to delivery of the final product (e.g. email campaigns and landing pages). · Revise copy based on internal and client feedback/direction. · Collaborate with designers, PR and other professionals on large- and small-scale marketing projects · Edit and proofread copy · Knowledge of SEO principles is a plus QUALIFICATIONS ( Apply only if you meet the following criterion ): · A Bachelor’s degree in any discipline is preferred · The candidate should have at least 2 to 4 years of professional copywriting experience along with a compelling portfolio · Social media or content marketing experience a plus · An energetic, highly skilled and innovative writer with a keen eye for detail. · Experience working with content management systems, WordPress, etc., is a plus · Ability to work independently and with the team to meet deadlines · Excellent organizational skill and multitasking ability · Proficiency in Microsoft Word, Excel, and Powerpoint Work timings: Full-time in-office role including working on alternate Saturdays.