Social Media Associate / Content Creator

About Us: At Nat Habit, we are re-imagining the natural beauty and personal care space by providing customers a differentiated offering of "fresh ayurveda" products. We use fresh and whole ingredients such as milk, yogurt, pulp/juices of various fruits and vegetables as well as fresh flowers and leaves rather than just relying on “natural extracts” to build products for everyday use. We have reached more than 30Lac households. Check us out on | | The founding team (Gaurav Agarwal and Swagatika Das) has a strong startup experience and is well funded and backed by top angel investors and tier 1 institutional investors. Role: Social Media Associate / Content Creator You will be responsible for conceptualizing, producing, and editing engaging and visually captivating content. The primary focus will be on short-form video content specifically tailored for Instagram's reels feature, but you will also work on other static formats. Your key objective will be to create compelling content that resonates with our audience, increases brand visibility, and drives engagement. This position offers an exciting opportunity for a creative individual passionate about storytelling. Responsibilities:

• Ideate, develop, and execute innovative ideas for content in different formats that align with the brand's voice, message, and target audience
• Plan, shoot, and edit high-quality and engaging content using a phone/professional camera and professional editing software
• Develop and refine AI-generated illustrations, animations, and video edits using advanced prompt engineering techniques
• Stay updated with the latest trends, challenges, and features to incorporate relevant and timely content strategies
• Work closely with the broader creative team to align your content with company-wide marketing campaigns and brand initiatives
• Analyze performance metrics and engagement data to refine content strategies and optimize future content for increased reach and impact, adept with all tools within social media platforms
• Maintain a consistent posting schedule and adhere to content calendars to ensure a steady flow of content

• Demonstrated experience in creating engaging and successful content specifically for Instagram reels or similar short-form video platforms
• Strong creative and storytelling abilities with a keen eye for visual aesthetics, trends, and audience preferences
• Proficiency in photo and video shooting, editing, and post-production tools such as Adobe Premiere Pro, Final Cut Pro, or similar software. Experience with AI tools such as DALL·E, MidJourney, Stable Diffusion, RunwayML, and relevant editing tools such as Adobe Firefly or Descript to produce personalized and innovative visuals is a plus
• Ability to adapt quickly to changing trends, algorithm updates, and audience preferences on social media platforms
• Excellent communication skills to collaborate effectively with team members and interpret brand guidelines into compelling visual content
• A portfolio showcasing previous reels or short-form video content creations and/or own Instagram handle with similar content is preferred
• Experience working in a digital marketing or social media content creation role, including knowledge of social media analytics tools to track and measure performance, is preferred