Junior Lead Generator - Marketing

marcus evans is an international business events and information company with five main principle areas of business activity * Business Events: providing valuable and niche focused industry insights to delegates worldwide and bringing B2B buyers and sellers together at over 2000 conferences, summits & congresses annually. * Business Training: training programmes in a variety of formats including Professional Training, Financial Training, Language Training and Industry Sector Training. * Corporate Hospitality: providing first class hospitality to Fortune 500 companies at the world's leading sports and cultural events. * Business Information & Market Research: providing in depth analysis through subscription research products and publications *Sports & Entertainment: The group's involvement in Sports & Entertainment includes, in the sports world the ownership of Ipswich Town Football Club & in entertainment Ken McReddie Associates, a long established and leading theatrical agency representing artists in the fields of Film, TV & Theatre.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as Junior Lead Generators. The Lead Generators will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is a junior position, fresh graduates are encouraged to apply.

This is an in-person role located in our Cape Town office.

Key Responsibilities

To provide relevant, accurate, and current information of our potential clients, this is essential for the company's marketing campaigns.

You will develop a fundamental understanding of each event.

Analyze and identify target client contacts based on event topic and geographic markets.

Grow, develop and improve client contact information by conducting internet and telephone research.

Build and maintain the data quality of our contacts database.

Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.

Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

Recognized degree or diploma in any discipline, preferably in Marketing.

You will have a demonstrable experience in lead generation or excellent research abilities.

Practical marketing experience will be considered an advantage (1-2 years).

Excellent knowledge of the English language (verbal and written).

Knowledge of the French language will be considered an advantage.

Excellent communication and interpersonal skills.

Willingness to adapt to a performance driven culture.

Must be computer literate and proficient in Microsoft Office applications.

Able to start immediately.

Compensation & Benefits

Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.

Promotion up the ranks is achievable with consistently high performance.

Professional work environment.

Attractive basic salary and commission package.