Social Media Strategist

Primary Duty: 1. Content Creation and Management :

• Develop, implement ,and manage our social media strategy.
• Create, curate and manage published content across all social media platforms. Monitor and report on social trends, engagement, and performance.

• Develop and maintain a social media calendar to ensure timely and consistent content delivery.

• Engage with our audience by responding to comments, messages and queries in a timely manner. Foster community interaction and build relationships with followers and influencers.

• Plan and execute social media campaigns, including promotions, competitions, and sponsored content. Track, analyze and report on campaign performance and ROI.

• Use social media management tools to measure performance across social media channels. Provide regular reports on social media metrics and insights to senior management.
• Analyze competitors and industry leaders to stay up-to-date with current trends and best practices.

• Develop social media strategies to increase engagement, grow followers, and drive website traffic.
• Stay updated on the latest social media trends, platform updates, and best practices to ensure strategies are current and effective.

• Ensure all social media activities comply with legal and ethical standards. Identify potential risks associated with social media use and develop strategies to mitigate these risks.