Lead Generation Specialist

About Medhavi Skills University Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education & Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by co- working with industry partners to design and implement demand-driven programs. About WISE Medhavi Skills University (MSU) has launched the WISE initiative to enhance employability and support job creation by equipping individuals with industry-relevant theoretical knowledge and on-the job training. This initiative fosters collaborative efforts between MSU and various industries, creating a mutually beneficial relationship. Through the concept of "Industry as Campus," students gain a competitive edge by acquiring practical skills directly from industry experts. For industries, this partnership results in better employee retention, reduced attrition rates, and increased productivity. By collaborating with over 100+ industry and industry skilling partners. MSU is making significant strides towards closing the skill gap. This approach not only enhances employability but also promotes entrepreneurship across diverse sectors, ultimately contributing to a skilled and capable workforce. Role Overview: We are looking for proactive and skilled Lead Generation Specialists to join our team. The ideal candidates will have a strong background in organic lead generation, email campaigns, database sourcing, and liaison activities. The role focuses on identifying potential leads, nurturing them, and driving them into the pipeline for conversions. Key Deliverables: 1. Lead Generation:

• Conduct research to identify potential leads through organic channels, databases, and social platforms.
• Build and maintain accurate lead lists for targeted campaigns.
• Use innovative strategies to source and generate high-quality leads.

• Create and execute targeted email campaigns to nurture and convert leads.
• Monitor and analyze email campaign performance metrics (open rate, click-through rate, etc.).
• Continuously refine email strategies based on data insights.

• Source and manage databases of potential leads, ensuring accuracy and relevance.
• Perform regular audits and updates to the lead database to maintain data integrity.

• Build and maintain relationships with key stakeholders to identify collaboration opportunities.
• Act as a liaison between MSU and industry partners, educational institutions, and other potential lead sources.
• Attend virtual events, webinars, and industry forums to expand networks.

• Track and analyze lead generation performance metrics.
• Prepare and present regular reports on lead generation activities and outcomes.
• Provide insights and recommendations for process improvements.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience of about 2-5 years in organic lead generation, email marketing, and database sourcing.
• Strong knowledge of prospecting tools like Apollo and CRM tools (NPF, Zoho, etc) and lead management platforms.
• Excellent communication and networking skills.
• Ability to work independently and manage multiple tasks in a remote setup.

• Hands-on experience with tools like HubSpot, Mailchimp, or similar platforms.
• Analytical mindset with a focus on results and ROI.
• Familiarity with education or skills development sectors is a plus.

• Competitive remuneration package.
• Flexible remote working environment.
• Opportunity to work with a leading skills university and make an impact.
• Professional growth and learning opportunities.