Populus Empowerment Network | Brand Manager

The Brand Manager serves as the guardian of the organization's brand, ensuringconsistency and strength across all touchpoints. The Brand Manager will be responsible for developing and maintaining a cohesive brand identity that resonates with the organization's values and connects with the target audience.Responsibilities:1. Develop and maintain comprehensive brand guidelines for the organization. Create detailed brand guidelines covering all aspects of visual and verbal identity Regularly review and update guidelines to keep the brand relevant and impactful Ensure guidelines are clear, accessible, and easy to implement for all team members.2. Ensure all communications and campaigns align with the organization's brand identityand values Review all outgoing communications for brand consistency Guide team members on proper brand application Collaborate with the Creative Head to ensure creative concepts align with brandstrategy3. Conduct brand audits and propose improvements Regularly assess the effectiveness of the brand across various touchpoints Analyze competitor brands and industry trends to identify opportunities fordifferentiation Propose and implement brand refinements to enhance impact and relevance.4. Collaborate with the Creative Head to develop brand-aligned campaign concepts Participate in brainstorming sessions to ensure brand considerations are integratedfrom the start Provide brand-related insights to inform creative development Review and provide feedback on campaign concepts from a brand perspective5. Manage brand perception through various channels and initiatives Monitor public perception of the brand through surveys, social media analysis, andother tools Develop strategies to enhance positive brand associations and address negativeperceptions Work with the Marketing/Communications Specialist to manage brand reputationduring crises6. Monitor and report on brand performance metrics Establish key performance indicators (KPIs) for brand health Regularly collect and analyze data on brand performance Prepare and present reports on brand health to leadership, with recommendationsfor improvementQualifications: MBA or equivalent degree from a tier-I or tier 2 institution (e.g., IIM, top businessschools) 3-5 years of experience in brand management, preferably in high-profileorganizations(Creative agencies, FMCG Organizations) Strong understanding of branding and public relations Excellent analytical and strategic thinking skills Proficiency in brand management tools and techniques Experience with brand tracking and measurement methodologies Strong communication and stakeholder management skills Ability to balance creativity with strategic brand considerations AGG