Senior Digital Marketing Strategist / Paya Lebar / Up to $5800

Senior Digital Marketing Strategist

• Industry: IT Solutions
• Gross Salary: Up to $6000 (Depending on experience)
• Working days & hours: Monday – Friday; 9am – 6pm
• Location: Paya Lebar (2 mins walk from MRT)

Job Responsibilities: Digital Strategy Development:

• Create and implement digital marketing strategies aligned with company goals.
• Stay updated on industry trends and emerging digital tools to apply innovative techniques.
• Work with product, sales, and design teams to ensure cohesive marketing efforts.

Campaign Management:

• Plan and manage digital marketing campaigns across platforms like Google Ads, Facebook, LinkedIn, and email.
• Oversee content creation to ensure consistent messaging and design.
• Manage paid media budgets to maximize ROI and campaign performance.

SEO & SEM Optimization:

• Execute SEO strategies to improve organic search visibility and traffic.
• Manage paid search campaigns, ensuring effective targeting and cost efficiency.

Analytics & Reporting:

• Track and analyze campaign performance using tools like Google Analytics and SEMrush.
• Provide actionable insights to optimize campaigns and report results to senior management.

Content Strategy & Creation:

• Develop content strategies that engage target audiences and drive results.
• Collaborate with content creators and designers to produce high-quality, SEO-optimized materials.

Email Marketing & Automation:

• Design and execute email marketing campaigns to nurture leads and boost conversions.
• Handle email segmentation, personalization, A/B testing, and performance tracking.

Social Media Strategy:

• Create and implement social media strategies to build brand awareness and engage audiences.
• Manage social media calendars to ensure timely and relevant content delivery.

Job Requirements:

• Min. bachelor’s degree in marketing, Communications, Business, or related field (certifications like Google Analytics or HubSpot is an added advantage).
• Min. 2-3 years of experience in digital marketing with a successful track record in campaigns.
• Strong understanding of SEO, SEM, paid social media, content, and email marketing is preferred
• Proficient in marketing tools (HubSpot, Marketo), analytics platforms (Google Analytics), and CMS (WordPress, Shopify) is preferred
• Knowledge of web optimization, UX/UI, and conversion rate improvements.

Interested applicants please send your resume to rei@alignrecruitment.com.sg We regret to inform you that only shortlisted candidates will be contacted by our consultants. Align Recruitment Pte Ltd (20C0253) Rei Lai Yu Wen (R2199207)#J-18808-Ljbffr