Sanofi | AMEA Performance Analytics Manager

AMEA Performance Analytics Manager Job Title: AMEA Performance Analytics Manager Reports to: AMEA Performance Analytics Lead Grade: L2 Scope: AMEA - Asia Pacific, Middle East, Africa. Employment Type: Fixed Term Contract (1-year) Location: Singapore Job Purpose Are you passionate about driving marketing and commercial effectiveness to unlock growth and want to use your analytical, digital and business skills to advance a Data-driven and Performance culture at Sanofi Consumer Health Care? Apply today! The role of AMEA Performance Analytics team is suited to consumer-oriented, performance-driven candidates who are passionate about consumer healthcare and want to provide rigorous data-driven approaches to inform business strategy, business decisions and drive performance culture . The role, as part of the Region Brand & Innovation team, working with the Performance Analytics Lead will master the key data sources and provide a comprehensive view on performance as well as foresight to enable the Region Strategy, Brand activation strategies and Commercial excellence in execution. Key Accountabilities Provide accurate monitoring of sell-out performance across agreed KPIs at region, category and country level through regular weekly and monthly reporting. Strive for insightful storytelling while providing recommendations on reports’ optimization and automatization. Support clear, complete and unbiased view on sell-out performance connecting insights from multiple data sources (market, competition, brand, finance, commercial) and tracking and performance monitors to drive strategic priorities and excellence in execution for both Global and Local brands. Support regional performance review process by providing end to end performance analysis and opportunities and risks, and proposing & following through on any actions needed to achieve objectives. Use data to identify simplification opportunities and support the business with prioritization and focus for the business, delivering maximum impact with the greatest simplicity. Generate business insights to drive business growth and develop engaging growth stories on sell out performance, brand activation or innovation. Drive A&P resource allocation optimisation through rigorous modelling across categories and geographies. Provide actionable MMM recommendations (media, trade, market impact) to improve ROI. Support forecast process by implementing predictive accuracy steps for seasonal pathology through tracking, impact measurement and development of forecasting models in cooperation with Global Analytics, internal data scientists and external providers. Challenge data/analytics providers on assumptions behind data and models for better outputs. The Mindset: Growth & ROI driven, passionate about performance and marketing efficiencies. Numbers and Data savvy – always look for data to build a perspective/recommendation. Rigor on data quality & management. Business-oriented mindset to drive business forward vs just looking at the past. Curious about competition and benchmarks. Able to connect multiple sources of information and put hierarchy behind information. Open and able to experiment with new measurement approaches. A passion for personal growth and ambition to grow into a lead role on Performance Analytics over time. Ideal Background Experience: Minimum 5 years of experience is desirable, preferably in healthcare or consumer sector in business intelligence or similar position requiring rigorous mastering of data analysis and reporting. Strong prior experience in data analytics, able to manage all aspects of analytics process, managing a number of data sources, ensuring data quality, directing the work of analytics partners, generating and validating key insights and turning them into concrete actions. Experience with various types of data including consumer, media and e-commerce data is a plus. Prior working experience in MNC or Local Firm in a regional role. Qualification: Education: Business School or Bac+5, master’s degree in quantitative discipline (economics, applied mathematics, statistics, data science etc.) preferred. Functional knowledge or Ability to learn fast: Deep Excel Proficiency. Proficiency in retail audit panels, sell in, sell out, causal drivers. Marketing mix models techniques. Forecasting innovation & category fundamentals. Digital measurement foundations. E-commerce performance and analytics experience is a plus. Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. #J-18808-Ljbffr