Digital Marketing Specialist | alfanar Electric

Requisition ID: 13676 City: Marketing WS Group overview: Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries. alfanar is involved in:

• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products
• Allied Engineering Services

Our Main Divisions:

• alfanar electric
• alfanar Construction
• alfanar Building Systems

alfanar electric alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products. alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India. Industrial Complex, Riyadh The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh. Spread across 700,000 square meters, the Complex houses alfanar’s facilities. The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

This position exists to perform digital marketing and initiatives efficiently, in a timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Key Accountability Areas

• Implements digital marketing campaigns including lead generation, and remarketing campaigns on different platforms in coordination with sales and marketing teams.
• Executes organic search tactics for Google and other search engines like Bing.
• Works with content and marketing teams to drive Search engine optimization (SEO) in content creation and promotion.
• Executes a proactive social media content calendar that is consistent with the company’s brand voice and supports the company’s online and offline marketing and public relations efforts, including: brand awareness, sales initiatives and special events.
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation and reengagement campaigns.
• Engages with users across various platforms; where necessary act as the voice of alfanar customer service.
• Monitors, responds to and resolves social media-specific consumer inquiries/complaints in a timely and professional manner according to the SLA.
• Monitors trends in social media channels, tools, and metrics and appropriately applies that knowledge to increase the effectiveness of the company’s social media efforts.
• Measures and reports on the performance of digital marketing campaigns, and assesses against goals (ROI and KPIs).

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job.
• To have a vision and a plan for the career path and how to achieve it.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems that arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.

Compliance:

• Comply with related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Marketing & Communication

Work Experience

2 to 5 Years

Technical / Functional Competencies

• QA Key Performance Indicators
• Advertising Market Research
• Brand Marketing
• Customer Relationship Marketing
• Foreign Cultures and Markets
• Joint Marketing
• Market Analysis
• Market Research
• Market Segmentation Analysis
• Marketing and Sales Strategies
• Marketing Planning
• Marketing Programs
• Marketing Strategies
• Telemarketing
• Web Marketing

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