Head of Marketing | World-class Blockchain Infrastructure

Head of Marketing | World-class Blockchain Infrastructure

Objectives of this Role • Drive go-to-market strategy and execution for the company. • Ensure website and communication channels speak to our target audience and showcase the value proposition of the company. • Identify web3 market trends and collaborate with Research & Product teams to ensure that the product roadmap aligns with user needs. • Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs. • Collaborate on content creation for education initiatives for prospects and clients. • Play a role in the development of the company's roadmap and co-own the roadmap. • Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals. • Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement. • Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects. Required Skills and Qualifications • 5+ years of hands-on experience in strategizing, planning, and executing a wide variety of marketing & growth initiatives for a technical audience. • 1+ year of experience in the web3 and blockchain marketing space. • 1+ year of experience leading and building marketing teams from scratch. • 1+ year of PR experience, working with media channels for releases and announcements to get global outreach. • Should be able to exceptionally manage all digital/social channels, i.e., YT, Twitter, Discord, LinkedIn, etc., that are necessary to make us grow. • Strong hold in storytelling to drive overall narrative. • Strong problem-solving skills, acting autonomously and taking ownership of the team. #J-18808-Ljbffr