Customer Value Manager

About the role: The Customer Value Manager, reporting to the Residential Markets Director, will play a pivotal role in driving customer growth, retention, and profitability across the residential markets in ROI and NI (Flogas Energy & Budget Energy). This role involves shaping products, propositions, and sales channel strategies. Collaborating closely with the Propositions Development Specialist, Senior Customer Insights Analyst, and Marketing Team, the Customer Value Manager will design and execute a range of targeted customer value initiatives, including renewal, stepdown, loyalty, cross-sell, and win-back campaigns, ensuring a seamless and rewarding customer experience.   Key Responsibilities (ROI & NI):

• Design, execute, and monitor a comprehensive customer renewal strategy, focusing on optimal product offerings, targeted customer segments, and effective communication channels.
• Collaborate with the Residential Markets Team to develop and launch customer-centric initiatives, including loyalty programs, to enhance customer retention and satisfaction.
• Proactively analyse customer data and insights to identify opportunities for increasing customer lifetime value through targeted campaigns.
• Partner with the Senior Customer Insights Analyst to track campaign performance, providing actionable insights to refine and enhance campaign effectiveness.
• Work closely with the Marketing Team to execute below-the-line (BTL) campaigns, supplying necessary customer data and contributing to the development of tailored messaging.
• Coordinate with the Head of Sales to prioritise outbound campaign types, ensuring optimal resource allocation and alignment with business objectives.
• Continuously oversee the churn process, analysing trends and market dynamics to adjust strategies and tactics, mitigating customer attrition effectively.

Candidate Profile: The ideal candidate is a commercially minded professional with a background in propositions, marketing, or segment management. They possess strong analytical skills and are confident in interpreting data to drive informed decisions. Proactive and inquisitive, they excel at delving into numbers to uncover insights and develop actionable strategies. With strong problem-solving skills and lateral thinking, they identify workable solutions to complex challenges. A skilled communicator and influencer, they effectively collaborate with commercial and analytical stakeholders to achieve business goals. Experience in the Energy Market or other utility sectors is advantageous, but not essential.   About Flogas: Part of the DCC Group, Flogas Ireland was established in 1978 supplying Liquefied Petroleum Gas (LPG) throughout the island and to this day remains one of the leading suppliers in Ireland, servicing a diverse range of market sectors, including commercial, agricultural, and domestic. Over the years, Flogas has evolved and grown as an Energy business, and with the acquisition of Budget Energy, based in Derry, and Flogas Enterprise Solutions, (formally known as Naturgy) we are now also a leading supplier of Natural Gas and Electricity, as well as Renewables, including Corporate Power Purchase Agreements, and energy services in both residential and commercial markets across the island of Ireland. Flogas actively supports micro-generation, which involves generating electricity from renewable sources such as solar photovoltaic (PV), micro-wind, micro-hydro, and micro-renewable combined heat and power We have an esteemed reputation within the Energy Industry and have been awarded the NSAI Quality System Certificate from the I.S. EN ISO 9001 Series. As a Flogas Group, we are now driving our growth strategy to achieve our vision of being Irelands leading provider of total energy solutions, meeting our customers changing needs and delivering to the highest possible standard.   Why work with us? Flogas is a well-established business within the DCC group and has grown significantly in recent years to become a leading provider in the commercial energy and energy management sectors, with significant further growth plans over the coming years making this is a very exciting time to join the Flogas Group. We offer a warm and welcoming environment, valuing our people and their input into the business. We encourage a collaborative workplace, where everyone feels included and heard. We are committed to working with our customers to help them transition to a more sustainable energy future.   Benefits:

• Competitive Salary
• Defined Pension Contribution
• Healthcare Allowance
• Staff discounts
• Hybrid work options (role dependant)
• Health and Wellbeing Supports
• Learning and Development Opportunities
• Career Advancement is important to us in Flogas. All our roles are advertised internally, and we encourage internal progression right across the business.

  Flogas is an equal opportunity employer. We encourage diversity and are committed to creating an inclusive environment for all employees.